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Driver Identification Technology at CES 2014
Mark Peters : January 5th 2014 - 12:40 CET
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CESCES 2014 Show - Cellcontrol Driver Identification Technology : Cellcontrol, the world’s leading technology to stop distracted driving, will demonstrate the industry’s first and only driver identification platform, DriveID, at next week’s global consumer electronics and technology tradeshow, 2014 International CES in Las Vegas (Nevada). A CES 2014 Innovation Award Honoree, the groundbreaking technology is the industry's first distracted driving solution that also provides driver identification, and the accuracy required for user-based insurance (UBI) programs. DriveID accurately detects who sits in the driver's seat, and only applies a safety policy to that individual's mobile devices - leaving passengers free to talk, text, e-mail and browse.

Driver Identification Technology

Driver Identification Technology
Approximately 660,000 car drivers are using smartphones or manipulating electronic devices while driving at any given moment. Further, drivers who use mobile devices are four times more likely to get into crashes and suffer injury. Through its cutting edge signaling technology, DriveID brings a user-friendly distracted driving solution to families and fleets. Available for purchase in February 2014, consumers and fleet administrators can now pre-order the solar-powered DriveID standalone hardware platform. The device is simply placed on a vehicle’s windshield and integrates with Cellcontrol’s signature non-pairing Bluetooth technology to accurately distinguish the driver from the passenger(s), and enforces appropriate mobile device policy for each.

CES 2014 Show

CES 2014 Show
Cellcontrol executives will be available during 2014 CES Show in Las Vegas at booth 1636 for an in-car demonstration of DriveID. “Distracted driving prevention relies on intelligent driver identification, and with DriveID we’ve accomplished just that,” said Robert Guba, CEO of Cellcontrol. “We will continue to innovate the industry through technology and usability advances in order to remain aligned with our company’s number one mission - ending preventable auto crashes caused by distracted driving.”

Cellcontrol Driver Identification Technology
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