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Mark Peters : October 27th 2013 - 14:02 CET
Sony Alpha digital cameras

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SonySony Alpha digital camera features : The new Sony Alpha cameras (Alpha 7 and Alpha 7R) share a powerful BIONZ X processor that accurately reproduces details in textures in real-time via extra high-speed processing capabilities, and allows for exceptional low noise performance in all types of lighting conditions. Additionally, the powerful BIONZ X processor combined with the advanced, high resolution image sensor allow both Sony Alpha digital cameras to shoot pro-quality Full HD video (AVCHD progressive, 1920x1080p at 60p) with richly detailed colors and ultra-low noise. Clear Image Zoom has been enhanced for video recording as well, allowing for powerful close-up shots without sacrificing pixel count.

Sony Alpha digital cameras

Sony Alpha digital cameras
The Sony Alpha cameras both have on-board Wi-Fi and NFC functionality for instant image sharing and transfer to compatible (Android) smartphones and tablets. The new Alpha cameras can access Sony’s platform of Play Memories Camera Apps, allowing users to add new effects, filters, utilities and more. This creative platform includes new 'Multiple Exposure' application, which automatically combines sequential exposures into one creative shot, and 'Smart Remote Control,' which allows for direct control of exposure and shutter speed from a connected smartphone and is particularly useful for self-portraits or group shots.

Sony Alpha 7R camera

Sony Alpha 7R camera features
Designed for professional photographers and highly advanced enthusiasts, the Sony A7R is the world’s smallest and lightest full-frame interchangeable lens camera. The Sony 7R has an impressive 36.4 effective megapixel full frame sensor and no optical low pass filter, ensuring that the extraordinary resolving power is fully realized and resulting in an unprecedented level of detail and clarity in images. The Sony Alpha camera features a new Fast Intelligent autofocus technology that delivers blazingly quick, accurate autofocus. Additionally, there are a total of three selectable sizes for the Flexible Spot AF frame, minimizing the risk of accidentally focusing on the wrong target.

Sony Alpha 7 camera

Sony Alpha 7 camera features
Offering an exciting entry into the world of full-frame photography, the Sony A7 digital camera features an advanced 24.3 effective megapixel full-frame Exmor CMOS sensor paired with the powerful new BIONZ X processor. The exciting new Alpha camera has an innovative Fast Hybrid autofocus system that combines phase- and contrast-detect AF methods to ensure speedy, accurate autofocus. The Sony Alpha camera can also shoot at up to 5 fps continuously with non-stop AF tracking, allowing it to keep pace with fast-moving athletes, wildlife or energetic children.

Alpha digital cameras

Prices Sony Alpha digital cameras
The Sony 7R body will be offered for $2300 USD. The Sony 7 body caries a retail price of $1700 USD. Both Sony Alpha cameras can be purchased as kit versions including high-performance optics. Available for purchase this December. Visit the Sony website for additional product information and availability of optional Sony Alpha camera accessories.




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