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Sony Alpha cameras
Mark Peters : October 30th 2013 - 12:30 CET
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SonySony full-frame digital cameras : Sony is proud to announce two new Alpha camera's. These digital cameras are the world’s smallest full-frame interchangeable lens models. Each Sony Alpha camera is equipped with powerful imaging features including a newly developed BIONZ X processor, fast autofocus capabilities, XGA OLED Tru-finder, full HD video recording, Wi-Fi and NFC functionality, dust- and moisture-resistance and much more. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new Sony Alpha cameras offer an unmatched combination of creativity, customizability and portability. The full-frame interchangeable lens cameras will be available for purchase this December.

Sony Alpha cameras

Sony Alpha cameras
The Sony Alpha 7R camera features a 36.4 megapixel 35mm Exmor CMOS image sensor - the highest resolution sensor in the history of all Sony’s Alpha cameras even made - with no optical low pass filter for added resolving power and increased image detail. The Sony Alpha 7 camera boasts an impressive 24.3 megapixel 35mm Exmor CMOS image sensor and an innovative Hybrid autofocus system. The Sony Alpha cameras each have a tough, magnesium alloy build body and are dust and moisture resistant for standing up to some of the toughest weather conditions.

Sony camera

Sony camera features
Both Sony Alpha cameras feature full customization and control to meet the needs of the most demanding photographers. There are 9 different customizable buttons and 46 assignable functions that can be adjusted based on shooting preferences, including fully customizable front and back dials, a rear control wheel and an exposure compensation dial. Users can preview all changes to photographic settings in real-time on the high-contrast, 2.4 million dot XGA OLED Tru-Finder or the high-resolution 3-inch LCD screen.

Digital cameras

Professional-grade digital cameras
"With these new Alpha cameras, Sony has completely redefined the look and feel of a professional-grade digital camera," said Mike Kahn, director of the interchangeable lens camera business at Sony Electronics. "The Sony A7 and A7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave."

Sony Alpha

Sony Alpha prices
The Sony Alpha A7 price is set at $1700 USD (body-only). The Sony Alpha A7R price is set at $2300 USD (body-only). Prices may vary from country to country. Both Sony Alpha cameras will be available for retail in December 2013. The new Sony Alpha cameras will be available at Sony retail stores and other authorized dealers nationwide.

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