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New LG Optimus smartphones
Ilse Jurriën : April 9th 2013 - 10:01 CET
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LG ElectronicsLG Optimus smartphones at MWC 2013 : LG Electronics unveiled a smartphone lineup at Mobile World Congress 2013 in Barcelona. The four strategic LG Optimus smartphones - G, Vu:, F and L2- all feature LG’s next generation core technologies. These new LG smartphones combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise. This is LG’s most ambitious smartphone strategy to date. Flagship LG Optimus smartphones from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.

LG Optimus G Series
Since the launch of the LG Optimus G smartphone last September, the immensely popular flagship product has received a number of awards and favorable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the LG Optimus G smartphone was the result of close collaboration with sister companies LG Chem, LG Display and LG Innotek. The LG Optimus G is the first smartphone in the world to employ Qualcomm’s powerful Snapdragon S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.

Optimus smartphones

LG Optimus G Pro smartphone
Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries. The newest addition to LG’s Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The LG Optimus G Pro smartphone is a 4G LTE-equipped smartphone with a 5.5-inch Full HD IPS display and compelling new UX features such as Dual Recording and Virtual Reality (VR) Panorama.

LG Optimus smartphones

LG Optimus Vu
A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG’s Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display that is ideal for viewing documents, e-books, multimedia content and browsing the internet. With the recent addition of the LG Optimus Vu smartphone in the Korean market, there are now two devices in Vu: Series that deliver a unique mobile user experience with UX features such as Vu: Talk and QRemote.

LG Optimus F 4G LTE smartphones
LG’s Optimus F smartphones are the ideal 4G LTE smartphones for just about everyone. Both the LG Optimus F5 and Optimus F7 smartphones were specifically designed for consumers making the transition from 3G to 4G LTE networks. The launch of Optimus F Series this year will enable LG to expand its footprint rapidly in the burgeoning 4G LTE market. LG Optimus F will deliver to new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones.

LG smartphones

LG Optimus L2 Series
The LG Optimus L2 smartphone Series incorporates the refined sensibilities of LG’s L-Style design philosophy. Each 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the LG Optimus L2 Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting.
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