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Mark Peters : February 17th 2013 - 16:30 CET
Samsung REX phones

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SamsungSamsung REX Smart mobile phones : Samsung Mobile Electronics unveiled REX, a complete new affordable line-up of smart feature phones that combine intelligence and capability to deliver an amazing mobile experience to every consumer. The new Samsung REX phones are: REX 90, REX 80, REX 70, and REX 60. Each Samsung REX phone has been tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles at a highly affordable budget. Merging advanced functionality and intuitive usability, the Samsung REX phones delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen user interface with intelligent features is designed to deliver a simpler, intelligent user experience for those who value the essentials.

Samsung REX phones

Samsung REX phones
The curved design of the Samsung REX phone series is inspired by the aesthetics of nature. Its compact size gives users a comfortable grip and allows convenient one-hand operation. The brushed metal frame, organic nature-inspired design, and delicate back cover create a modern, sophisticated look that will fit perfectly with your personal life. Featuring all the essentials for an intelligent mobile experience, the Samsung REX phone series guarantees fast web-browsing and application support through the Opera Mini. By doing so, the REX series enables seamless communication through social network and messaging services, including the popular cross-platform ChatOn, which means users can remain connected with their friends at all times.

Samsung REX Dual SIM phones

Samsung REX Dual SIM phones
People who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the new Samsung REX phones, offering the functionality of having two phones with just one mobile handset. To ensure no phone calls are missed, 'Dual SIM Always On' allows users to receive calls on one SIM even when you are on the phone using the other. The Samsung REX phones also allows you to switch between a maximum of five SIM cards without rebooting your device. Ideal for business trips to different coverage areas or for those wanting more flexibility between calling plans, the Dual SIM functionality puts you in control of your job.

REX phones

Affordable touch screen feature phones
"Feature phones continue to represent a large opportunity for mobile handset makers, especially in price constrained emerging markets", said Ian Fogg, senior principal analyst, mobile and telecommunications research at IHS. "IHS estimates that there will be 653 million feature and entry-level mobile phones shipped globally in 2013. Entry-level smartphones must compete with ever smarter touch screen feature phones that offer many of the same social network, games, and mobile Internet benefits as smartphones but at an even more compelling price."

Samsung REX phone

Samsung REX phone series
"As the number one mobile leader and innovator, we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we are so excited to launch the Samsung REX phones across a number of the world’s fastest growing markets", said JK Shin, President and Head of IT & Mobile Communications Division at Samsung Electronics. "Samsung REX phones are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money."

Samsung REX
Samsung REX phones




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