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Ilse Jurriƫn : December 14th 2012 - 22:00 CET
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SamsungShare your Now competition from Samsung : Samsung and Time Out announced the 'Share your Now' contest, which encourages Londoners and New Yorkers to take pictures of their respective hometowns and challenge locals to prove they love their city the most. The contest runs from December 10, 2012 to March 4, 2013. The 'Share your Now' competition was created to celebrate the recent launch of the Samsung Galaxy Camera, the 4G-connected camera. This camera device combines high performance photography with the familiar and intuitive Android Jelly Bean operating system. With the Galaxy Camera, users no longer have to trade-off between sharing moments instantly using a smartphone or taking high-quality images with a digital camera and sharing them later.

Samsung Galaxy Camera

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As part of the competition, Time Out and Samsung will ask readers to upload images they have captured of New York or London to a dedicated portal on the Time Out site. Each week five participants from each city will win their own Samsung Galaxy Camera. Once the competition closes, three winners from each city, drawn from the total pool of winners from the nine week competition, will be commissioned to work with Time Out magazine to share their take on their own city with their Galaxy Camera. These final images will be featured on the front cover of Time Out in their respective cities. The three winners from each city will also win the trip of a lifetime to the competing city. Readers in both cities will be invited to vote for their favorite cover image, and this winning photographer will be crowned the grand winner.

Galaxy Camera competition

New York against London competition
"The thing that got us excited about this partnership with Samsung was the competitive element," said Tim Arthur, Editor-in-chief of Time Out London and Michael Martin, Editor-in-chief of Time Out New York. "New York and London have been long standing rivals throughout history, both from a financial and cultural standpoint and this is a fun and engaging way for both cities to share their similarities and differences visually."

Galaxy Camera campaign

Samsung Galaxy Camera campaign
The campaign has started with the launch of a microsite on Monday December 10, 2012, and will run for 9 weeks through to March 2013. The photo entry period has begun on December 10, 2012 and closes on February 10, 2013. The 'Share your Now' Challenge will be promoted by Time Out through cover wraps on both Time Out London and Time Out New York magazines, a bespoke microsite, on the magazines' Twitter and Facebook platforms, and in advertorials across both publications. The Time Out microsite will feature a unique mapping feature, which will allow viewers to see pictures taken in their own neighborhoods.

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