Nokia Location & Commerce for BMW cars
BMW cars are using the highly precise Navteq Map data required for ADAS applications such as power management based on height data and speed profiles and, of course, the Eco Pro Route application. A comprehensive portfolio of premium content is integral to the location ecosystem developed by Nokia Location & Commerce. With the right content, platform and services Nokia Location & Commerce is set to establish itself as the ‘Where Company’, helping many different industry sectors to develop consumer experiences based on smarter data and more choice.
BMW navigation systems
“Navteq Maps powered the first navigation systems on the European market which was introduced by BMW in the early 1990s - and our relationship has continued throughout the extraordinary development and expansion of the location space,” commented Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. “Today, our goal is to understand and anticipate driver needs and demands and deliver the right products at the right time. We have the content, platform and services available to support BMW cars as the company continues to innovate.”
BMW 7 Series