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Ralf Jurrien : October 30th 2012 - 08:42 CET
BMW cars powered by Nokia

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BMWNokia navigation system for BMW cars : Nokia announced that its Location & Commerce business is supplying global Navteq Maps to power the navigation system for BMW cars. Launching on the BMW 7 series, this new navigation system will introduce drivers to innovative new features and content including visual guides such as Enhanced 3D City Models and Motorway Junction Objects; and the BMW cars’ Eco Pro Route which generates the most fuel efficient route. Eco Pro Route leverages a range of Navteq Map content to select routes which reduce fuel consumption by avoiding congestion and steep hills etc. With advance warning, drivers can minimize the number of stops and starts and drive more smoothly at the most fuel efficient speeds.

BMW cars

Nokia Location & Commerce for BMW cars
BMW cars are using the highly precise Navteq Map data required for ADAS applications such as power management based on height data and speed profiles and, of course, the Eco Pro Route application. A comprehensive portfolio of premium content is integral to the location ecosystem developed by Nokia Location & Commerce. With the right content, platform and services Nokia Location & Commerce is set to establish itself as the ‘Where Company’, helping many different industry sectors to develop consumer experiences based on smarter data and more choice.

Bmw navigation

BMW navigation systems
“Navteq Maps powered the first navigation systems on the European market which was introduced by BMW in the early 1990s - and our relationship has continued throughout the extraordinary development and expansion of the location space,” commented Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. “Today, our goal is to understand and anticipate driver needs and demands and deliver the right products at the right time. We have the content, platform and services available to support BMW cars as the company continues to innovate.”

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BMW 7 Series




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