Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Sony Xperia campaign
Ilse Jurriën : September 6th 2012 - 09:05 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony Xperia smartphone campaign : Sony Mobile unveiled the second phase of its 'Made of Imagination' marketing campaign, which demonstrates how the new Xperia smartphones offer consumers the best connected entertainment experiences. The Sony Xperia campaign showcases how consumers can instantly 'unleash' music or images from their Xperia smartphones with other Sony products using simple One-touch function, enabled by Near Field Communication (NFC) technology. The integrated campaign, which will be deployed across TV, print, digital, out-of-home and retail, highlights Sony Mobile's commitment to innovative use of NFC.

Sony Xperia campaign

Sony Xperia campaign
The Sony Xperia campaign starts in the UK and will roll out in other markets over the coming months. It includes two distinctive TV adverts and the first, which airs for the first time on 7th September, shows how music playing on an Sony Xperia smartphone can be instantly transferred to a speaker with a single touch. The second advert, which airs in early October, explains the simple process of capturing and sharing images by touching smartphones together.

Sony Xperia

Sony Xperia smartphones with One-touch function
Steve Walker, Chief Marketing Officer at Sony Mobile said, "Sony Xperia smartphones are at the heart of Sony's wider strategy of delivering connected entertainment experiences and a common user experience across devices. Sony Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content."

Sony Xperia smartphones

Sony Xperia TV campaign
The distinctive art work is used in the TV adverts and throughout the print campaign. The soundtrack is provided by British group, Crystal Fighters with a song called Follow. The first of these TV adverts, by the directors collective Canada, can be viewed on the video below. The integrated campaign, which was developed by agency partners, McCann London, PHD, Momentum and LBi, will feature an innovative social media campaign called Tweetsinger supported by Twitter, that turns people's tweets into songs and will go live on the Sony Mobile website on September 10th.

   Sony Xperia T
   Sony Xperia V
   Sony Xperia J
   Next  Nokia Lumia 820
   Previous  LG Optimus G
   News by brand:Sony
   News by category:Actions & Discount deals
   News by brand and category:Sony Actions & Discount deals
   Canon EOS 700D - $495.00
   Nikon D7100 - $619.00
   Sony Alpha 6000 - $547.99
   Nikon D5300 - $601.71
   Canon EOS 70D - $665.00
   Sony CyberShot DSC RX100 III - $798.00
   Canon PowerShot G1 X Mark II - $549.00
   Samsung NX300 - $429.00
   Panasonic Lumix DMC LX7 - $327.99
   Nikon D3300 - $345.00


LetsGoDigital digital camera magazine
Latest Sony announcements
Sony Xperia Z3+
Sony high zoom compact cameras
Sony 4k Handycam camcorder
Sony high zoom compact cameras
Sony SmartWear products
Sony A7 II
Sony Alpha A7 II
Sony 4K Ultra HD camcorder
Sony 4K Camcorder
Sony 4K Ultra Short Throw projector
Sony 4K video demonstration
Sony portable USB chargers
Sony 28-135mm ideal for 4K videos
Sony Vario-Tessar T* 16-35mm
Sony Xperia Z3 smartphones
 
Twitter LetsGoDigital
Latest news headlines
Sony Cyber-shot RX compact camera series
Samsung Galaxy Tab S2
Samsung USB 3.0 Flash Drives
Garmin Montana Outdoor GPS handhelds
Garmin Edge Explore 1000 GPS Bike Computer
Samsung’s latest Superphones by T-Mobile
Verizon Galaxy S6 edge + and Note5
Samsung Galaxy Note 5
Samsung Galaxy S6 Edge+
Samsung BIG screen smartphones
Toshiba Windows 10 tablets and Ultrabooks
Yahoo Livetext for Android and Apple smartphones
Canon professional multi-purpose video camera
SanDisk USB 3.0 Flash Drives
HTC One E9+ Dual SIM handset
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA