Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Lets Go Digital
Powered by True
Counted by
Sony Xperia campaign
Ilse Jurriƫn : September 6th 2012 - 09:05 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony Xperia smartphone campaign : Sony Mobile unveiled the second phase of its 'Made of Imagination' marketing campaign, which demonstrates how the new Xperia smartphones offer consumers the best connected entertainment experiences. The Sony Xperia campaign showcases how consumers can instantly 'unleash' music or images from their Xperia smartphones with other Sony products using simple One-touch function, enabled by Near Field Communication (NFC) technology. The integrated campaign, which will be deployed across TV, print, digital, out-of-home and retail, highlights Sony Mobile's commitment to innovative use of NFC.

Sony Xperia campaign

Sony Xperia campaign
The Sony Xperia campaign starts in the UK and will roll out in other markets over the coming months. It includes two distinctive TV adverts and the first, which airs for the first time on 7th September, shows how music playing on an Sony Xperia smartphone can be instantly transferred to a speaker with a single touch. The second advert, which airs in early October, explains the simple process of capturing and sharing images by touching smartphones together.

Sony Xperia

Sony Xperia smartphones with One-touch function
Steve Walker, Chief Marketing Officer at Sony Mobile said, "Sony Xperia smartphones are at the heart of Sony's wider strategy of delivering connected entertainment experiences and a common user experience across devices. Sony Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content."

Sony Xperia smartphones

Sony Xperia TV campaign
The distinctive art work is used in the TV adverts and throughout the print campaign. The soundtrack is provided by British group, Crystal Fighters with a song called Follow. The first of these TV adverts, by the directors collective Canada, can be viewed on the video below. The integrated campaign, which was developed by agency partners, McCann London, PHD, Momentum and LBi, will feature an innovative social media campaign called Tweetsinger supported by Twitter, that turns people's tweets into songs and will go live on the Sony Mobile website on September 10th.

   Sony Xperia T
   Sony Xperia V
   Sony Xperia J
   Next  Nokia Lumia 820
   Previous  LG Optimus G
   News by brand:Sony
   News by category:Actions & Discount deals
   News by brand and category:Sony Actions & Discount deals

LetsGoDigital digital camera magazine
Latest Sony announcements
Sony CyberShot RX100V sample photos
Old casino used in new TV commercial from Sony
Sony Cyber-shot RX100 V premium compact camera
Sony RX100V video features
Sony Alpha A6500 video features
Sony A6500 compact system camera
Sony BRAVIA 4K HDR TV series
Sony A99 II DSLR camera
Sony consumer products at Photokina 2016
Sony PlayStation 4 Pro game console
Sony FDR-X3000R 4K Action Camera
Sony 18-110mm APS-C lens
Sony Xperia X-Series single and dual-SIM smartphones
Sony Full-Frame 50mm lens
Sony Xperia XA Ultra Android phone
Twitter LetsGoDigital
Latest news headlines
Samsung Galaxy Tab A tablet
Best Buy holiday shopping list
Nikon Pro-Grade FX-Format lenses
Nikon AF-S NIKKOR 70-200mm telephoto zoom lens
Nikon 19mm perspective control lens
Leica Summaron-M 28mm wide-angle lens
Leica Q Titanium gray
ZTE Axon 7 Mini
Sony A6500 test photo gallery
Sony CyberShot RX100V sample photos
Ricoh 360 degree spherical camera
Panasonic Compass Android Security and Services
MWC 2017 Woman in the mobile industry
Mobile World Congress 2017 keynote speakers
Old casino used in new TV commercial from Sony
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA