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PlayMemories camera apps
Ralf Jurrien : September 3th 2012 - 05:15 CET
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SonyPlayMemories camera apps from Sony : PlayMemories from Sony keeps growing with a series of new camera apps to enhance your digital imaging experience. PlayMemories camera apps is an easy-to-use family of services and applications that lets you enjoy photo and video memories across multiple devices from cameras, smartphones and tablets to PlayStation 3 and compatible Bravia TVs. PlayMemories camera apps is the world’s first app download service that lets you install new functions on demand to boost the capabilities of your digital camera. PlayMemories camera apps from Sony offers a variety of applications that expand camera functionality, personalising your photographic experience and enhancing your network connectivity.


Camera apps from Sony
PlayMemories camera apps is initially supported by the new NEX-5R interchangeable lens compact system camera. From launch, there’s a range of camera apps to broaden your creative options and utilities.

Camera apps

Sony camera apps - Picture Effect
“Picture Effect+” expands the range of artistic treatments available in the camera’s standard Picture Effect mode. “Bracket Pro” automatically shoots a rapid burst of three images at different ‘bracketed’ settings for shutter speed, aperture or focus allowing you to choose the best shot. “Multi Frame NR” captures a series of images in rapid succession. They are automatically superimposed by the camera to create one low-noise photo at the selected ISO speed. It’s ideal for capturing atmospheric night-time scenes, or shooting in dark conditions without using flash.

Sony camera apps

Sony camera apps - Photo Retouch
“Photo Retouch” adds a generous palette of adjustments like brightness, saturation and contrast plus Soft Skin, re-size and other post-shooting effects. Also available is the Auto Portrait Framing feature which detects the faces in images captured and intelligently applies the recommended composition afterwards.

Sony PlayMemories

Sony camera apps - Time lapse & Cinematic Photo
Sony also plans to introduce more new camera apps, including “Time-lapse” and “Cinematic Photo”. “Time-lapse” automatically captures a series of still pictures at adjustable intervals. These images are automatically combined by the camera, and can be replayed like a video clip. “Cinematic Photo” captures a series of frames, creating fun animated picture effects where part of a static image appears to move.

iOS & Android camera app
This iOS and Android camera app simplifies video and photo transfers to smartphones or tablet devices from the Wi-Fi enabled cameras such as the NEX-5R compact system camera. As detailed above, the Android camera app now lets you remotely control the NEX-5R and the HDR-AS15 Action Cam using your smartphone: it’s great for family group shots where you want to be in the picture, too. (“Smart Remote Control” app needs to be installed to the NEX-5R to use this feature.)

Camera apps PlayMemories availability
Downloadable utilities include “Smart Remote Control”: remotely check the image on screen, adjust exposure and release the shutter of the NEX-5R with your smartphone or tablet (such as the Xperia Smartphone and Xperia Tablet). Captured pictures are also sent automatically to your smartphone or tablet. “Direct Upload” lets you upload images directly from the camera to PlayMemories Online and Facebook. New PlayMemories camera apps from Sony will be initially available from October 2012 in 17 countries. From this August, Sony’s compatible Bravia TVs will become able to view photos and video posted on PlayMemories Online directly, broadening the width of devices capable of enjoying the service.
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