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Mark Peters : August 30th 2012 - 09:20 CET
Samsung ATIV

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SamsungIFA 2012 - Samsung ATIV the new brand for Windows devices : Samsung Electronics announced its brand new ATIV devices based on the Windows 8 for Smart PCs, tablets and Windows Phone 8 for smartphones. With the introduction of Microsoft’s Windows 8 and Windows Phone 8 operating systems, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement. The full range of Windows-powered devices will enable this goal. At the IFA 2012 Show, Samsung introduces ATIV Smart PC, ATIV Smart PC Pro, ATIV Tab, and ATIV S, a full range of Samsung ATIV devices.

Samsung ATIV

Samsung ATIV Windows devices
Samsung Electronics is one of very few companies that is capable of offering such a diverse product line-up and is committed to offering more choices based on the Windows 8 and Windows Phone 8 platforms for consumers. Samsung’s ATIV devices are simple, powerful, and beautiful. The Windows operating system is sleek, intuitive and compatible across devices. Together Samsung and Microsoft will provide users with an advanced, productive and creative experience with its ATIV devices. Its full lineup is designed for a simple user experience to share your work and ideas as well as enjoy consuming content.

ATIV

Windows 8 and Windows Phone 8
“Samsung Electronics is delighted to introduce a wide portfolio of Windows 8 and Windows Phone 8-powered devices. With our leadership in design and technology and Microsoft’s leadership in operating systems, together we are able to provide customers with a full range of Samsung ATIV devices for cross-category convergence,” said Seong Woo Nam, Executive Vice President of IT Solutions Business at Samsung Electronics.

Samsung Ativ

Samsung ATIV products
“Samsung is a highly valued partner and it’s great to see this investment in a global brand for its Windows-based Smart PCs, tablets, and smartphones,” said Nick Parker, corporate vice president, OEM, Microsoft. “This gives us an increased opportunity to inspire our customers with excitement and confidence as they enjoy Windows experiences across their beautiful Samsung devices, including entertainment scenarios, mobile productivity and cloud services.”




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