IFA 2012 NEWS - New Sony NEX-5R System Camera : Sony Electronics is proud to announce the NEX-5R. Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image, speedy autofocus and the introduction of Wi-Fi functionality, the new Sony Alpha NEX-5R system camera offers all the benefits of Digital SLR style imaging in a more convenient, portable package with added connectivity. The Sony NEX-5R digital camera features a newly developed 16.1 effective Megapixel Exmor APS HD CMOS sensor - identical in size to sensors found in traditional Digital SLR cameras - combined with a powerful Sony BIONZ processor to assure richly detailed still images and crisp Full High-Definition videos in all types of lighting conditions.
In a first for Sony’s line of interchangeable lens cameras, the new Sony NEX-5R camera features “Fast Hybrid AF” autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation. It is also Sony’s first interchangeable lens camera with integrated Wi-Fi capabilities for easy image sharing, saving and viewing, and introduces the new concept of downloadable Camera Apps for adding creative, fun features that can be personalized to fit a photographer’s needs.
Sony Alpha NEX 5R with Fast Hybrid Autofocus
The intuitive new “Fast Hybrid AF” autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine, precise details. In Speed Priority Continuous shooting mode, the Sony NEX 5R camera will switch automatically to phase detection tracking autofocus and can track fast-moving action accurately in each frame up to 10 frames per second.
Sony NEX-5R system camera
“With the Sony NEX-5R system camera, Sony Electronics brings the core strength of our consumer electronics business into play to fully support our digital imaging business. This unique combination of advanced technology and style results in a compelling new product that strikes the ultimate balance between size and performance.” said Mike Kahn, director of the alpha interchangeable lens camera business group at Sony. “With a host of exciting, innovative new features and the same outstanding image and HD video quality that our Sony E-mount line has become known for, the Sony NEX 5R is an ideal choice for step-up point-and-shoot users or more serious photo enthusiasts who don’t want to compromise on image quality and connectivity while traveling light.”
Sony NEX-5R price & availability
The new Sony NEX-5R compact system camera will be available in October 2012 in the colors; silver, black and white. The Sony NEX 5R carries a suggested retail price of $750 USD with an Sony 18-55mm kit zoom lens as well as the Sony NEX 5R body only for about $650 USD. Prices may vary from country to country. The Sony NEX camera and all compatible accessories will be available at Sony retail stores and other authorized Sony NEX dealers nationwide.
Sony NEX-5R review
As soon as we receive a Sony NEX 5R test sample, we will publish a sample photo gallery with high resolution pictures, followed by an in-depth Sony NEX 5R review.