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Ralf Jurrien : August 28th 2012 - 08:40 CET

BMW 7 Series audio

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BMWBMW 7 Series with Bang & Olufsen audio : Introducing the Bang & Olufsen high-end Surround Sound system for the BMW 7 Series - a unique in-car sound system developed by Bang & Olufsen in partnership with world-renowned car manufacturer, BMW. The Bang & Olufsen high-end Sound system will be available this summer for BMW 7 Series long and short wheel base limousines. The Bang & Olufsen high-end BMW 7 Series audio system is the result of extensive sound tuning by Bang & Olufsen’s experienced sound engineers working in close partnership with BMW engineers. Special attention was paid to the differing interior dimensions of the long and short wheel base versions when sound engineers tuned the two different versions.
BMW 7 Series

BMW 7 Series audio system
”Bang & Olufsen is excited to continue our partnership with BMW to provide the Bang & Olufsen high-end Surround Sound system for the BMW 7 Series. With the addition of the for the BMW 7 Series audio system, Bang & Olufsen is proud to deliver sound systems for BMW’s entire upper segment, the 5, 6 and 7 Series. The flagship of the BMW fleet, the BMW 7 Series demands a sound system capable of matching the quality of the car itself. Bang & Olufsen’s signature sound and timeless design belongs in a vehicle of the calibre of the BMW 7 Series,” says Jens Peter Zinck, Managing Director Bang & Olufsen Automotive.

Bmw 7

Bang & Olufsen Surround Sound System
With 16 active loudspeakers driven by 1,200 watts of power, the Bang & Olufsen Surround Sound system for BMW 7 Series delivers a rich and authentic sound. Each of the seven tweeters is paired with a mid-range loudspeaker to deliver a uniform and highly balanced sound, and two potent subwoofers located under the front seats are mounted directly to the body of the car to significantly reduce vibration and create a homogenous and clean sound performance. The sound remains pristine and with the same perceived gain and tonal balance, despite changes to the listening conditions, with its use of Dynamic Sound Optimization, which gathers data from a cabin-mounted microphone, and the relevant electrical systems in the car, to constantly adjust the sound according to changing conditions inside and outside the car - like rain, changing road surfaces or driving at different speeds.

BMW 7 Serie

Bang & Olufsen Acoustic Lens Technology
To provide the best possible listening experience from anywhere in the BMW 7 Serie, the system features Bang & Olufsen’s patented Acoustic Lens Technology that distributes sound horizontally with 180º of dispersion. On closer look, the acoustic lens cover also reveals an additional mid-range loudspeaker that delivers perfectly balanced sound throughout the cabin. Two distinct sound modes integrated into the BMW 7 Series audio system also allow for unique listening experiences. Studio Mode produces a vivid sound stage similar to a recording studio, while the Expanded Mode widens the sound stage to give passengers the impression that they are in a larger space like a concert hall or theatre.

7 Serie

BMW 7 Series audio system design
Each Bang & Olufsen surround sound system is uniquely designed to coherently echo the vehicle’s interior, and the distinctive design of the new Bang & Olufsen high-end Surround Sound system for BMW 7 Series vehicles matches the pristine quality of its sound. With a clean and modern style that integrates perfectly into BMW’s interior design approach, the system has several of the classic design features that customers have come to expect from Bang & Olufsen systems. The system also has unique elements to suit the unique qualities of the BMW 7 Series - like aluminium grilles that have been shaped to match the car’s interior and subtle, yet distinctive LED light that shines from all speakers - even those in the doors and the parcel shelf. The combination of light and sound is at the heart of the Bang & Olufsen high-end Surround Sound system for BMW 7 Series, assuring that customers can see and enjoy the Bang & Olufsen’s signature Danish design style both night and day.

BMW 7 Series audio

New BMW 7 Series with Bang & Olufsen audio
The Bang & Olufsen high-end Surround Sound system for BMW 7 Series cars is a perfect match of clean and refined design and high-end technology. To be released as part of the new BMW 7 Series, this dynamic system is the continuation of a successfully partnership between two industry-leading powerhouses, with Bang & Olufsen high-end Surround Sound systems now available in BMW 5,6 and 7 Series vehicles. Bang & Olufsen’s integration of proven technology and new innovation results in a system that meets the top-notch standards of BMW 7 Series vehicles and creates a sound that everyone can and will enjoy.

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