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Panasonic Lumix DMC-LX7
Ilse Jurriën : July 18th 2012 - 17:50 CET
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PanasonicPanasonic DMC-LX7 digital compact camera : Panasonic announces its new premium digital compact camera, the Lumix DMC-LX7, from the world-renowned LX series which has been long acclaimed by photography enthusiasts for its high picture quality and creative descriptiveness. The new Panasonic Lumix DMC-LX7 is equipped with a fully re-designed lens, image sensor and image processing engine for superior performance and stunning image quality. The Panasonic DMC-LX7 boosts a 10.1-megapixel MOS Sensor and the renowned Venus Engine image processor. In addition, the Panasonic DMC-LX7 features a 24mm ultra-wide angle Leica DC Vario-Summilux lens with 3.8x optical zoom.

Panasonic Lumix DMC-LX7

10 MP Panasonic Lumix DMC-LX7
The Panasonic DMC-LX7 adopts a new 1/1.7-inch 10.1-megapixel MOS Sensor that features an improved S/N ratio by 1.5 dB compared with its predecessor, the Lumix DMC-LX5 which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted. The high performance Venus Engine of the Panasonic Lumix DMC-LX7 also boasts advanced signal processing. And Intelligent NR (Noise Reduction) system keeps resolution high by optimizing the NR process applied to each part of an image. The Multi-process NR quickly detects brightness in each portion of a picture and applies optimal noise reduction in multiple steps.

Panasonic DMC-LX7

Panasonic DMC-LX7 camera lens
Equipped with a newly developed 24mm ultra-wide angle Leica DC Vario-Summilux lens with 3.8x optical zoom, the supreme lens of the Panasonic Lumix LX7 also features F1.4 brightness at wide-end and F2.3 at tele-end. The F1.4 brightness is approximately 400% as bright as an F2.8 lens. The extra-ordinarily rich amount of light allows for the use of higher shutter speed to capture stunningly clear, sharp, blur-free images in low light situations and also provides impressive expression to images by reproducing exquisite gradation and mellow defocus to elevate photography.

Panasonic Lumix LX7

Panasonic Lumix LX7 features a 3" LCD screen
Equipped with a new 3.0-inch 920,000-dot Intelligent LCD screen with super high resolution and wide angle viewing, the Panasonic Lumix LX7's screen brightness automatically adjusts in 11 steps as surrounding brightness levels change, ensuring easy visibility at all times. To enhance operability, the Panasonic Lumix DMC-LX7 has been equipped with an aperture ring, internal ND filter, focus lever and rear dial in order to control light source. The newly added Level Gauge detects horizontal or vertical angle of view which is helpful in keeping horizontal composition even when shooting in high or low angle.

Panasonic LX7

Panasonic Lumix DMC-LX7 photo filters
The Panasonic DMC-LX7 also incorporates a Creative Control mode that offers 16 filter options including; Soft Focus, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect, Star Filter, Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect and the new exclusive Radial Defocus and Smooth Defocus modes. Additionally, full manual control is available on the Panasonic Lumix DMC-LX7 so advanced users can enjoy more creative photography.

Panasonic Lumix DMC-LX7 accessoires

Record Full HD videos with the Panasonic LX7
In addition to recording stunning still imagery, the Panasonic Lumix DMC-LX7 also records high resolution full-HD 1,920x1,080 60p videos in AVCHD Progressive (MPEG-4 / H.264) format or 30p in MP4. The Panasonic DMC-LX7 features a dedicated video record button on the top of the camera body so users can instantly start recording videos while shooting photographs without changing any settings. Along with full-HD video capabilities with 3.8x optical zoom with step zoom function and POWER O.I.S., the Panasonic Lumix DMC-LX7 also features high-quality sound, recorded with Dolby Digital Stereo Creator to offer highly realistic sound to images.

DMC-LX7

Panasonic Lumix DMC-LX7 accessories
The Panasonic Lumix DMC-LX7 offers rich accessory options for camera expandability to match every shooting situation and style. The hot shoe atop the camera body allows for the attachment of advanced accessories including the optional tilt-shift Live View Finder (DMW-LVF2) which helps monitoring even under strong daylight with high visibility.
• Panasonic DMW-FA1 Filter Adaptor (new)
• Panasonic DMW-LPLA37 PL Filter (new)
• Panasonic DMW-CLX7 Genuine Leather Case (new)
• Panasonic DMW-VF1 External Optical View Finder
• Panasonic DMW-LMCH37 MC Protector
• Panasonic DMW-LND37 ND Filter
• Panasonic DMW-BCJ13 Battery Pack
• Panasonic DMW-FL220 (GN22) External Flash
• Panasonic DMW-FL360 (GN36) External Flash
• Panasonic DMW-FL500 (GN50) External Flash

Panasonic Lumix DMC-LX7 review

Panasonic DMC-LX7 price & availability
The Panasonic Lumix DMC-LX7 will be available in black and white from September 2012. The Panasonic DMC-LX7 price in Europe has been set at € 500,- Euro. Availability of colors and optional Lumix accessories may differ depending on the country. Check the Panasonic Lumix camera website in your region for more details.

Lumix DMC-LX7

Panasonic Lumix DMC-LX7 review
As soon as we receive a Panasonic DMC-LX7 test sample, we will publish a sample photo gallery with high resolution pictures, followed by an extensive Panasonic Lumix DMC-LX7 review.
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