Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Casio Fujifilm HTC LG Microsoft Nikon Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
Powered by True
Counted by
Sony Xperia ion smartphone campaign
Ilse Jurriƫn : June 25th 2012 - 18:55 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony Xperia ion smartphone campaign in US : Sony Mobile Communications launches a campaign featuring its first-ever national television commercial introducing the Xperia ion as Sony's first LTE smartphone now available exclusively on AT&T. The TV spot is just one part of a fully integrated campaign which includes television, digital, out-of-home, social media and print components. The Sony Xperia ion campaign emphasizes Sony's connected entertainment and the unique HD everywhere experience that is brought to life by the Sony Xperia ion. The campaign behind the Sony Xperia ion is designed to build awareness for Sony's mobile offerings that will appear under the Xperia name.

Sony Xperia ion

Sony Xperia ion campaign
The launch of the new Xperia ion smartphone makes its mark as the launch of the first Sony branded LTE smartphone in the US and delivers on the company's strategy to offer premium entertainment experiences across multiple screens. The Sony Xperia ion national advertising campaign was developed by McCann Worldgroup and is an extension of Sony's global 'Made of Imagination' campaign platform. The Sony Xperio ion campaign kicks off with a television spot, directed by Emmy-nominated music video director Paul Hunter. The spot also includes familiar and timely Sony brand assets such as The Amazing Spider-Man and new music by Sony/RED distributed music artist Matt & Kim. Phase one of the campaign, which will be deployed across television, print, digital, out-of-home and retail will roll out over the next couple months.

Xperia ion

Sony Xperia ion TV spot
The 60 and 30-second launch commercials, takes viewers on an entertaining, imaginative journey following an Sony Xperia ion user walking to his apartment, as the experiences on his phone come to life around him. Artist Matt & Kim play their latest single "Let's Go," Spider-Man stops a thief, and a full-scale military assault takes place, all on one block.

Sony Xperia ion TV commercial
   Sony Xperia Miro
   Sony Xperia Tipo
   Sony Xperia Acro S
   Next  LG Optimus L5
   Previous  Samsung Galaxy S3 AT&T
   News by brand:Sony
   News by category:Smartphones
   News by brand and category:Sony Smartphones
   Canon EOS 750D - $749.00
   Nikon D7200 - $1096.95
   Sony Alpha 6000 - $398.00
   Samsung NX3000 - $
   Nikon D3200 - $446.95
   Olympus PEN E-PL7 - $499.00
   Canon EOS M3 - $429.00
   Panasonic Lumix DMC GF7 - $519.00
   Canon PowerShot SX610 HS - $189.00
   Canon EOS 700D - $599.00

LetsGoDigital digital camera magazine
Latest Sony announcements
Sony RX1R II
Sony RX1R II Premium Compact camera
Sony VAIO Z Canvas convertible personal computer
Sony consumer products shown in James Bond Spectre
Sony Alpha 7S II records 4K video
Sony A7S II full-frame camera
Sony Xperia Z5 Compact Style Cover Window
Xperia Z5 Series launched at IFA 2015 Show
Sony Xperia Z5 Premium 4K smartphone
Sony Xperia Z5 Smartphone Series
Sony Xperia M5 waterproof smartphone
Sony Xperia C5 Ultra Android phone
Sony SmartBand 2
Sony Cyber-shot RX compact camera series
Sony Xperia Z3+
Twitter LetsGoDigital
Latest news headlines
Sony Alpha A68
CES 2016 Keynote
LG V10 Android smartphone
First smartphone to offer manual mode for video
LG V10
Samsung Z3 Tizen-based smartphone
Samsung Accessories for Galaxy Devices
Samsung Galaxy View
Toshiba DynaPad Windows tablet
LG V10 offers next-generation photography and video
ZTE official partner of the Cleveland Cavaliers
Chicago Bulls teams up with smartphone manufacturer
Canon USA honored with SmartWay Excellence Award
Logi Circle Portable Home Connection Camera
Samsung Home Monitoring Kit
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA