Samsung NX3000 Canon PowerShot G7 X Nikon Coolpix S6900 Panasonic Lumix ZS40 Canon PowerShot SX700 Sony CyberShot HX400V
Samsung NX3000 Canon PowerShot G7 X Nikon Coolpix S6900 Panasonic Lumix ZS40 Canon PowerShot SX700 Sony CyberShot HX400V
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Sony Xperia ion smartphone campaign
Ilse Jurriën : June 25th 2012 - 18:55 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony Xperia ion smartphone campaign in US : Sony Mobile Communications launches a campaign featuring its first-ever national television commercial introducing the Xperia ion as Sony's first LTE smartphone now available exclusively on AT&T. The TV spot is just one part of a fully integrated campaign which includes television, digital, out-of-home, social media and print components. The Sony Xperia ion campaign emphasizes Sony's connected entertainment and the unique HD everywhere experience that is brought to life by the Sony Xperia ion. The campaign behind the Sony Xperia ion is designed to build awareness for Sony's mobile offerings that will appear under the Xperia name.

Sony Xperia ion

Sony Xperia ion campaign
The launch of the new Xperia ion smartphone makes its mark as the launch of the first Sony branded LTE smartphone in the US and delivers on the company's strategy to offer premium entertainment experiences across multiple screens. The Sony Xperia ion national advertising campaign was developed by McCann Worldgroup and is an extension of Sony's global 'Made of Imagination' campaign platform. The Sony Xperio ion campaign kicks off with a television spot, directed by Emmy-nominated music video director Paul Hunter. The spot also includes familiar and timely Sony brand assets such as The Amazing Spider-Man and new music by Sony/RED distributed music artist Matt & Kim. Phase one of the campaign, which will be deployed across television, print, digital, out-of-home and retail will roll out over the next couple months.

Xperia ion

Sony Xperia ion TV spot
The 60 and 30-second launch commercials, takes viewers on an entertaining, imaginative journey following an Sony Xperia ion user walking to his apartment, as the experiences on his phone come to life around him. Artist Matt & Kim play their latest single "Let's Go," Spider-Man stops a thief, and a full-scale military assault takes place, all on one block.

Sony Xperia ion TV commercial
   Sony Xperia Miro
   Sony Xperia Tipo
   Sony Xperia Acro S
   Next  LG Optimus L5
   Previous  Samsung Galaxy S3 AT&T
   News by brand:Sony
   News by category:Smartphones
   News by brand and category:Sony Smartphones
   Canon EOS 700D - $545.00
   Nikon D7100 - $739.00
   Nikon D5300 - $569.95
   Sony Alpha 6000 - $619.95
   Canon EOS 70D - $699.00
   Sony CyberShot DSC RX100 III - $719.00
   Samsung NX300 - $519.00
   Canon PowerShot G1 X Mark II - $639.00
   Panasonic Lumix DMC LX7 - $299.00
   Nikon D3300 - $439.00


LetsGoDigital digital camera magazine
Latest Sony announcements
Sony Alpha A7 II
Sony 4K Ultra HD camcorder
Sony 4K Camcorder
Sony 4K Ultra Short Throw projector
Sony 4K video demonstration
Sony portable USB chargers
Sony 28-135mm ideal for 4K videos
Sony Vario-Tessar T* 16-35mm
Sony Xperia Z3 smartphones
Sony Xperia Z3 Tablet Compact
Sony Xperia E3
Sony Xperia M2 Aqua
Sony A5100 test pictures
Sony A5100 system camera
Sony A5100 Accessories
 
Twitter LetsGoDigital
Latest news headlines
Meizu MX4 Pro smartphone
iPad Air 2 and iPad mini 3 on C Spire 4G LTE network
Thanksgiving & Black Friday software offer
Black Friday discounts at GameStop
Apple iPad protective cases
Alienware Alpha
Alienware Alpha game console
Forecast for Holiday Consumer Electronics purchases
Sprint Black Friday holiday promotions
Voice Encryption Service for smartphones
Sony A7 II
Sony Alpha A7 II
Panasonic 4K video solutions
Turkcell Awarded for World’s best customer service
TigerDirect Black Friday deals
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA