Sony Xperia ion smartphone campaign Ilse Jurriën : June 25th 2012 - 18:55 CET
Sony Xperia ion smartphone campaign in US : Sony Mobile Communications launches a campaign featuring its first-ever national television commercial introducing the Xperia ion as Sony's first LTE smartphone now available exclusively on AT&T. The TV spot is just one part of a fully integrated campaign which includes television, digital, out-of-home, social media and print components. The Sony Xperia ion campaign emphasizes Sony's connected entertainment and the unique HD everywhere experience that is brought to life by the Sony Xperia ion. The campaign behind the Sony Xperia ion is designed to build awareness for Sony's mobile offerings that will appear under the Xperia name.
Sony Xperia ion campaign
The launch of the new Xperia ion smartphone makes its mark as the launch of the first Sony branded LTE smartphone in the US and delivers on the company's strategy to offer premium entertainment experiences across multiple screens. The Sony Xperia ion national advertising campaign was developed by McCann Worldgroup and is an extension of Sony's global 'Made of Imagination' campaign platform. The Sony Xperio ion campaign kicks off with a television spot, directed by Emmy-nominated music video director Paul Hunter. The spot also includes familiar and timely Sony brand assets such as The Amazing Spider-Man and new music by Sony/RED distributed music artist Matt & Kim. Phase one of the campaign, which will be deployed across television, print, digital, out-of-home and retail will roll out over the next couple months.
Sony Xperia ion TV spot
The 60 and 30-second launch commercials, takes viewers on an entertaining, imaginative journey following an Sony Xperia ion user walking to his apartment, as the experiences on his phone come to life around him. Artist Matt & Kim play their latest single "Let's Go," Spider-Man stops a thief, and a full-scale military assault takes place, all on one block.
Sony Xperia ion smartphone campaign in US : Sony Mobile Communications launches a campaign featuring its first-ever national television commercial introducing the Xperia ion as Sony's first LTE smartphone now available exclusively on AT&T. The TV spot is just one part of a fully integrated campaign which includes television, digital, out-of-home, social media and print components. The Sony Xperia ion campaign emphasizes Sony's connected entertainment and the unique HD everywhere experience that is brought to life by the Sony Xperia ion. The campaign behind the Sony Xperia ion is designed to build awareness for Sony's mobile offerings that will appear under the Xperia name. 
