Jennifer Lopez video for Harman Kardon Mark Peters : June 6th 2012 - 14:25 CET
Jennifer Lopez video commercial for Harman Kardon : Harman Kardon announced that Jennifer Lopez will star in a new brand campaign with the company’s iconic Harman Kardon audio brand. Jennifer Lopez will be featured within the major advertising campaign “Beautiful Sound” for Harman Kardon. The TV commercial with Jennifer Lopez will premiere in Europe and be showcased online. “We have found a perfect fit in Jennifer Lopez to be an ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman at Harman Kardon. “Jennifer Lopez personifies beauty, elegance, and style, and consistently delivers outstanding musical performances. The Harman Kardon name is synonymous with incredible sound and design, and we are delighted that Jennifer Lopez will help us share that message.”
Jennifer Lopez video commercial
In the first ad for Beautiful Sound - directed by filmmaker Martin Campbell, best known for his work on the James Bond thriller Casino Royale - Ms. Jennifer Lopez introduces the Harman Kardon BDS audio/video home entertainment system with 3D Blu-ray. Simple to set up and operate, the Harman Kardon BDS system is designed to sleekly match today’s flat-screen television systems. The agreement with Jennifer Lopez continues a year of notable artist signings for Harman. Earlier, it launched the “Hear the Truth” brand campaign for JBL, with ads featuring Maroon 5 and international superstar AR Rahman. Additional artist agreements will be announced in 2012.
Harman Kardon multimedia and automotive entertainment systems
Harman Kardon is a world leader in high-performance home, multimedia and automotive entertainment systems, with a legacy of developing premium-quality products known for their unmatched sonic performance, ease-of-use, elegant industrial design and technology leadership. Premium Harman Kardon audio systems can be found in vehicles by prestigious automakers such as BMW, Buick, Land Rover, Mercedes Benz, MINI, Saab, and Subaru. Harman Kardon is the only audio brand to have a product featured in the permanent collection of New York’s Museum of Modern Art.