Samsung Mobile sponsorship
The sponsorship gives Samsung access to exclusive content and key moments from Honda Racing’s British Superbike 2012 season to share with Samsung customers across its extensive range of devices, including the Galaxy Note. As title sponsor, Samsung will be entitled to brand integration into Honda’s Racing British Superbike 2012 season, including branding on the bikes and driver leathers; the team’s motor and all team areas such as the pit display and hospitality areas.
Title sponsor for Honda British Superbike team
Simon Stanford, Vice President, UK & IRE Telecommunications & Networks Division: “We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing UK team. As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.”
Samsung Mobile and Honda Racing
Steve Martindale, General Manager of Honda (UK) Motorcycles said, “From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”