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Mark Peters : April 7th 2012 - 10:30 CET

Nokia Lumia 900 promoted by Nicki Minaj


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NokiaNokia Lumia 900 and Nicki Minaj illuminate Times Square : Nokia teamed up with international superstar Nicki Minaj to bring a building in Times Square alive and create one of the biggest LED displays ever seen to celebrate the launch of the Nokia Lumia 900 Windows Phone. Tens of thousands of people watched as Nicki Minaj performed a medley of her songs before some of the world's leading visual artists turned the prominent building into a living, breathing entity using cutting-edge CGI technology with 60ft waves appearing to cascade down the building. Nine of Times Square's famous electronic screens showed the fantastic reaction of the crowd.
Nicki

Nokia Lumia 900
The unique visual event, to launch the Nokia Lumia 900 Windows Phone in North America, was choreographed to an exclusive Nokia Lumia remix of Nicki's hit 'Starships', performed live by DJ and producer Doorly. The entire show in new York was filmed as part of the singer's new music video for the 'Starships' remix. Nicki Minaj said: "When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 Smartphone there was only ever one answer.

Nicki Minaj

Nicki Minaj
"To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix. Performing in my home town of New York City the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.", added Nicki Minaj.

Nokia Lumia 900

Nokia Lumia 900 Windows Phone
The new Nokia Lumia 900 Smartphone will be available exclusively in North America from AT&T from April 8 for $100 USD with 4G LTE speeds and outstanding design, the Nokia Lumia 900 handset lets customers access their e-mail, music and social media quickly. Nokia is a global leader in mobile communications. Every day, more than 1.3 billion people use their Nokia handset to capture and share experiences, access information, find their way or simply to speak to one another.

Minaj
Nicki Minaj filming Starship video in Hawaii




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