New Sony Alpha 57 SLR camera : Sony is proud to announce the successor of the popular Sony A55. The new Sony Alpha 57 DSLR camera offers many creative possibilities and employs the Translucent Mirror Technology from Sony. The innovative Translucent Mirror design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous auto focus during both still photos and video capturing. The Sony Alpha 57 incorporates an ultra-detailed 1440k dot resolution Tru-Finder electronic viewfinder with a wide viewing angle and 100% field of view. The viewfinder lets the user of the Sony Alpha 57 frame, focus and preview their shots, to capture exactly what they see on the screen.
Sony Alpha 57
Ensuring detail-packed images, the 16.1 megapixel Exmor APS HD CMOS sensor of the Sony Alpha 57 is teamed with a latest-generation BIONZ engine. Refined by Sony during the development of its flagship Alpha 77 and high-end Alpha 65 cameras, this powerful processor effortlessly handles large amounts of image data for flawless, low-noise images and Full HD video. Thanks to the BIONZ processor integrated into the Alpha 57, creative shooting opportunities are boosted by an outstanding sensitivity range of ISO 100-16,000. Users will experience consistently natural, low-noise images - whether shooting at fast shutter speeds to freeze dynamic action or handheld without flash in low light.
Sony Alpha 57 SLR camera
The Sony Alpha 57 camera succeeds the popular Alpha 55 and is designed for a wide audience of DSLR users. The new Alpha SLR camera can shoot still photos at up to 12 fps and captures Full HD video at 60p, 60i or 24p frame rates. With the Sony A57 camera, shooting speeds of up to 12 frames per second are achieved in new Tele-zoom Continuous Advance Priority AE mode, maintaining continuous auto focus and auto exposure with fixed aperture. Magnifying the central portion of the sensor's image by 1.4x, the Sony Alpha 57 is perfect for capturing split-second action close-ups with a burst of sharply focused images, even when the subject is moving. In this shooting mode, aperture is fixed at either f/3.5 or the maximum aperture of lens in use (whichever is smaller) and image size of photos is about 8.4 megapixels.
Auto focus system on the Sony Alpha 57
The Sony A57 SLR camera shares the Sony A65's 15-point AF system with three cross sensors delivering fast, accurate TTL phase detection autofocus. Newly enhanced Object Tracking AF keeps faces or other selected objects in sharp focus - even if a target is obscured momentarily by another passing object. To get closer to the subject, the Sony Alpha 57 offers 2x Clear Image Zoom digital zoom technology that doubles the effective magnification of your lens and is a highly practical alternative to traveling with a bigger, bulkier telephoto lens. The Sony A57 camera uses Sony's "By Pixel Super Resolution Technology" to ensure that cropped and zoomed images retain full pixel resolution.
Sony Alpha 57 offers Auto Portrait Framing
Even the novice photographers can now easily create pro-style portraits with the Sony Alpha 57 thanks to new Auto Portrait Framing. Using face detection and the compositional 'rule of thirds,' the camera identifies a subject's position, trimming the scene to create tightly framed, professional-looking pictures in portrait or landscape orientation while maintaining a copy of the original image. The Sony Alpha 57 saves both the original photo plus the adjusted version, allowing for easy comparison between the two images, offering photographers inspiration to refine their portrait skills.
Full HD video recording with the Sony A57
Additionally, the Sony Alpha 57 camera lets people create powerfully expressive Full HD videos. Responsive full-time continuous phase detection AF ensures that moving subjects stay sharply focused, just like with still photo shooting. Support for the AVCHD Ver. 2.0 (Progressive) format means that Full HD videos can be captured with 60p frame rate: ideal for capturing smooth, blur-free action. Shooting in 24p is also available with the Sony A57 to give footage a rich, cinematic look. Video-making options are enhanced further with full control over P/A/S/M shooting modes for virtually limitless creative expression. Sony will also be introducing a new battery-powered LED video light, the Sony HVL-LE1, which broadens options for recording video indoors or in low light. This new Sony accessory will be available this month for about $250 USD / €190 Euro.
Sony Alpha 57 Picture Effect Modes
Additionally, the Sony Alpha 57 offers in-camera Picture Effect modes including 11 different effects and 15 total variations - offering a generous palette of 'PC-free' artistic treatments, including Pop Color, HDR Painting, Miniature Mode and much more. Results can be previewed directly in live view mode on the angle-adjustable 7.5 cm (3.0-type) Xtra Fine LCD display or in the new Tru-Finder electronic viewfinder while shooting either Full HD video or still photos.
Sony Alpha 57 price & availability
The Sony Alpha 57 interchangeable lens camera will be available this April with an 18-55mm kit zoom lens for $800 USD / €850 Euro (model SLT-A57K). The Sony Alpha 57 body only has a suggested retail price of $700 USD / €750 Euro (model SLT-A57). Prices may vary from country to country.
Sony Alpha 57 review
Once we receive a Sony Alpha 57 test sample, we will publish a sample photo gallery with high resolution test pictures and Full HD test videos, accompanied by an in-depth Sony A57 review.