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Mark Peters : March 5th 2012 - 12:30 CET

Nokia largest Microsoft Smartphone vendor


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MicrosoftNokia largest Microsoft Smartphone vendor in Q4 2011 : According to the latest research from Strategy Analytics, global Microsoft smartphone shipments grew 36% sequentially to reach 2.7 million smartphones in the fourth quarter of 2011. Nokia captured top position as the number one Microsoft smartphone vendor for the first time ever. Alex Spektor, Associate Director at Strategy Analytics; "Global smartphone shipments using the Microsoft operating system grew 36% sequentially to reach 2.7 million smartphones in Q4 2011. Microsoft smartphone shipments remain tiny, but they are showing signs of growth. Nokia overtook HTC and others to become the world’s largest Microsoft smartphone vendor with 33% market share".

Microsoft Smartphone

Growing popularity of Nokia Lumia Smartphones
Nokia’s global Microsoft smartphone shipments hit 0.9 million smartphones, as distribution of the Nokia Lumia Smartphone family expanded across numerous countries and operators. Neil Mawston, Executive Director at Strategy Analytics, added, "An expanded portfolio of Windows Phone 7 models such as the Nokia Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth. Nokia is by no means out of the woods yet, and it is still on a long road to recovery, but capturing top spot in the Microsoft smartphone ecosystem is an encouraging baby-step forward for the company."

Nokia

HTC Smartphones
Tom Kang, Director at Strategy Analytics, added, "Nokia’s Microsoft smartphone growth during the quarter was achieved partly by capturing market share from HTC mobile. This is a challenging development for HTC because it is also losing ground to Samsung in the Android Smartphone segment. HTC is now at risk of being caught in a pincer movement between two giants of Samsung in Android and Nokia in Microsoft, and HTC must move with urgency to address the problem."

Smartphone

Strategy Analytics Wireless Smartphone Strategies
The full report, Nokia becomes World’s Largest Microsoft Smartphone Vendor in Q4 2011, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found at the Strategy Analytics website.




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