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Olympus SP-720UZ
Mark Peters : January 15th 2012 - 01:10 CET
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OlympusCES 2012 - Olympus SP-720UZ digital camera : More than ten years ago, with its first SP camera, Olympus laid down a marker for first-class specifications, versatility and sheer telephoto performance. Olympus builds further on this experience with the new Olympus SP-720UZ digital camera. The Olympus SP-720UZ has a spectacular 26x wide-angle optical zoom lens (26-676mm). The powerful lens optics are all the more impressive given the modest dimensions, in fact, the optics take up most of the camera. Image quality is excellent on the Olympus SP-720UZ, thanks to the 14 Megapixel CMOS sensor. You can look forward to radiant colors, low noise and razor-sharp edges. Blur is conspicuous only by its absence.

Olympus SP-720UZ

Olympus SP-720UZ
The new Olympus SP-720UZ Traveller camera is the perfect choice for anyone with the ambition to step up from a pint-sized point-and-shoot camera to a powerful compact camera that can capture genuinely shots. In addition to wide angle pictures, expansive panorama photos and nose-to-nose close-up photos, the Olympus SP-720UZ gives you the flexibility to experiment with intermediate zoom settings, from portrait photography to still life and holiday videos in Full HD. The Olympus SP-720UZ boasts a TruePic III+ image processor for ideal color reproduction and low noise. In addition, the Dual Image Stabilization helps to reduce blur with fast-moving shots.


Olympus SP-720UZ camera lens
The Olympus SP-720 Ultra Zoom camera has a slim body for an attractive, highly portable design. The Olympus SP720UZ offers impressive wide-angle capability for shooting landscapes, interiors and crowds. But it’s the extreme telephoto potential that really stands out. Notwithstanding its super-slim, compact design, the top-of-the-range Olympus SP-720 UZ comes with a 26x optical zoom lens. That gives the photographer the flexibility to zoom in and capture the expressive energy of wildlife, competitive sports and other unapproachable subjects without having to carry interchangeable lenses. The outstanding optics are matched by some of Olympus' very best automatic aids and components, including HDR Backlight Adjustment that achieves perfect exposure when you’re shooting against the light.

Olympus SP720UZ

HDR Backlight on the Olympus SP720UZ
Olympus cameras from the Traveller Series have a history of ingenious electronic aids and the Olympus SP-720UZ camera is again packed with technical wizardry. Like HDR Backlight Adjustment that captures the scene just as you see it, no matter if you’re shooting against the light. Instead of recording just one shot, the Olympus SP 720 UZ takes multiple images very quickly at different exposure settings then creates a collage of ideally exposed photos, blended seamlessly into one perfect shot. To learn more about the SP camera features, download the Olympus SP-720UZ appendix.

Olympus zoom camera

Olympus SP-720UZ features
The Olympus SP-720 UZ hosts lots of advanced photo functions, like face detection and shadow adjustment technology for capturing people's faces. The Olympus camera also incorporates an i-Auto mode and AF tracking for focusing. Besides, the Olympus SP-720UZ features an Beauty make-up mode for funny make-up effects. The Pet detection mode automatically captures dog's or cat's faces as soon as they look at the camera. Furthermore, the Olympus SP-720UZ offers a macro function and high speed sequential shooting for a dynamic series of fast-moving subjects.

SP-720 UZ

Olympus SP-720UZ photo filters
With a host of creative Magic Filters, Olympus again steals a march on the competition. Unlike most rival filters, the majority of these spectacular effects can be applied to videos as well as still pictures. Eye-Fi card compatibility, 3D photo shooting and a 3" LCD screen are just some of the other features that make it simple to capture and share both still pictures and 1080p HD videos with outstanding character and quality.

Olympus SP

Olympus SP-720 UZ software
The Olympus SP-720UZ comes with the popular [ib] photo software for browsing, organizing and viewing photos by person, place or location. The Olympus camera supports HDMI technology for controlling the camera from one remote when it’s connected to HD equipment. In addition, Eye-Fi card support makes it possible to wireless upload images to a website or Personal Computer. The Olympus SP-720UZ camera can be charged easily via the supplied USB cable.


Olympus sales box content
• Olympus SP-720UZ digital camera
• Olympus LI-50B Lithium-Ion battery
• Olympus F-2AC AC adapter
• Photo management software
• Olympus SP-720UZ manual
• Worldwide warranty card
• Audio / Video cable
• USB cable
• Lens cap
• Hand strap

Review Olympus SP-720UZ

Olympus SP-720UZ price & availability
The slim Olympus SP-720UZ camera comes in silver and black. The Olympus SP-720UZ is available from late March 2012 for €250 Euro including VAT. (£229.99 in United Kingdom and $230 USD in the United States).

Olympus SP-720UZ review

Review Olympus SP-720UZ
As soon as we receive an Olympus SP-720UZ test sample, we will publish an Olympus SP-720UZ review, including a sample picture gallery and test movies.

Olympus SP reviews

Olympus SP camera review
Curious about the test results and the operation of an Olympus SP camera? Read our Olympus SP-810UZ review and the Olympus SP-610UZ review to get an impression of the photographic capabilities and the image quality that these Olympus cameras have to offer.
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