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Mark Peters : August 24th 2011 - 15:45 CET

Sony NEX 7

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SonySony Alpha NEX 7 interchangeable lens camera : Sony has lauched a new Alpha camera, the Sony NEX 7 system camera. The Sony NEX 7 camera features a new Exmor APS HD CMOS image sensor with 24.3 effective megapixel resolution - highest in its class - that complements the latest generation of Sony’s BIONZ image processing engine.This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise photos in dimly lit interiors or exteriors.
Sony NEX 7

Sony NEX 7 system camera
Response is accelerated even further by a shutter release lag of approximately 20 milliseconds - the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the Sony NEX 7 system camera captures fast-moving action at up to 10fps (AF/AE is fixed) - the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera.


Sony NEX 7 features
The new Sony NEX-7 camera offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers. Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create pictures with the flexibility and precision of an advanced Digital SLR camera.

Sony NEX 7 digital camera

Sony NEX 7 digital camera with OLED TruFinder
The Sony Alpha NEX 7 is also the world’s first interchangeable lens camera (along with new Sony A77 and Sony A65) that features an integrated XGA OLED TruFinder viewfinder for precision framing and focusing. The Sony NEX 7 viewfinder provides a bright, detail-packed, high contrast view of photos and video, with approximately 100% frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.


Sony NEX7 viewfinder
With the XGA OLED TruFinder, the Sony NEX 7 camera realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder. The XGA OLED Tru-Finder viewfinder is complemented by a three-inch Xtra Fine LCD display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. Sony TruBlack technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

Sony NEX-7 video

Sony NEX 7 video in AVCHD
At the touch of a button, the compact Sony NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Version 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Sony NEX 7 accessories

Sony NEX 7 accessories
The Sony NEX 7 system camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting. The Sony LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the Sony camera body and lens from scratches and dust. It’s complemented by the Sony STP-XH70 shoulder strap, made of the same material.

Sony NEX 7 memory

Sony NEX 7 memory
The new Sony NEX 7 interchangeable lens camera is compatible with Sony’s Memory Stick PRO-HG DUO HX series as well as Sony’s full line of SD memory cards. Available in capacities up to 32GB, both sony memory cards enable necessary transfer speeds for stable and optimal performance of Sony’s hardware features, such as full HD movie shooting.

Sony Alpha NEX 7

Sony Alpha NEX 7 price and availability
The Sony NEX-7 digital camera will be available in November 2011 in a kit with an exclusive black Sony 18-55mm zoom lens for about $1350 USD, or you can buy the Sony NEX 7 body that carries a retail price of $1200 USD. The new Sony NEX 7 camera and all compatible Sony Alpha lenses and accessories will be sold at Sony retail stores as well as other authorized retailers throughout the Sony dealer network.

Sony NEX 7 review

Sony NEX 7 review
As soon as we receive a Sony NEX 7 test sample, we will publish a photo gallery with high resolution pictures, followed by an in-depth Sony NEX 7 review.

Alpha NEX 7
Sony Alpha NEX-7 system camera

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