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Android Tablet market share
Mark Peters : August 20th 2011 - 11:11 CET
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ABI ResearchAndroid tablets take 20% market share from Apple tablets : According to the ABI Research Media Tablets study, Android Tablets has taken 20% market share form iPad tablet. Worldwide annual media tablet shipments are expected to top 120 million tablets in 2015. While not quite as strong as traditional Personal Computers or Smartphone annual sales, media tablets are emerging from the shadow of non-handset mobile devices and rapidly coming into their own. Android tablets have collectively taken 20% market share away from the Apple iPad in the last 12 months. However, no single vendor using Android (or any other OS) has been able to mount a significant challenge against it.

Android Tablet

Android tablet market share
ABI Research mobile devices group director Jeff Orr comments, “Many tablet vendors have introduced media tablets, but none are separating themselves from the pack to pose a serious threat to Apple. In fact, most have introduced Android tablets at prices higher than similarly-configured iPad. Apple, never a company to be waiting for others, has introduced its second-generation iPad tablets while keeping product pricing unchanged.”

Tablets

Android tablet applications
Fragmentation within operating system software is hindering growth of the tablet category. Application developers must choose an initial software platform and may delay starting development if the market potential is not significant. Google’s Android OS has no less than three different software builds deployed across media tablets at the same time. The benefits of open software platform development have yet to be realized for media tablets.

Android tablets

Low-cost media tablets
“De-featured, low-cost media tablets are being introduced by more than 50 vendors in 2011,” Orr says. “This will certainly help bolster year-over-year growth for the tablet category, but it also creates a negative perception in the minds of the mass consumer audience about the readiness of media tablets to be fully functional within the next several years. Good user experiences and product response are needed to propel this market beyond the ‘early adopter’ stage.”

Tablet

ABI Research tablets market study
ABI Research’s new “Media Tablets” study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, tablet pricing, and availability. The report from ABI Research also presents information about tablet features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands. More information about Android Media tablets can be found in the full report.
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