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Sony A35
Ilse Jurriën : June 18th 2011 - 02:00 CET
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SonySony A35 system camera : Sony announces a new light, compact and easy to use interchangeable system camera. The new Sony SLT-A35 brings pro-style shooting speeds and diverse creative options to photographers of all abilities. Building on the acclaimed Sony A33 and A55 models, the new Sony A35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus, whether shooting high-speed still pictures or recording full HD videos. The new Sony A35 system camera will be available this August with an 18-55mm kit zoom lens (SEL1855) for about $700. The Sony A35 system camera will also be offered as a body-only (without kit lens) for about $600.

Sony A35

Sony A35
The Sony A35 system camera offers a camera resolution of 16.2 effective megapixels. The Exmor APS HD CMOS sensor delivers stunningly detailed, low-noise still and HD video images. Complementing the sensor’s extremely high resolution and sensitivity, the powerful BIONZ processor of the Sony A35 optimizes image data to assure flawless images with rich, natural color reproduction. The Sony A35 has a maximum sensitivity of ISO 12800 and an extension to ISO 25600 makes it possible to capture beautifully natural still images and HD video in low light.


Sony A35 high-speed photography
Making its debut on the Sony A35 camera, Tele-zoom High Speed Shooting magnifies a central portion of the image area providing an effective 1.4x magnification (appx) while shooting at up to 7 fps. The Sony A35 provides continuous tracking autofocus of still or moving objects, this feature is ideal for capturing fast-moving sports, children’s expressions at just the right moment or distant subjects with a high-speed burst of frames. The Sony Alpha 35 supports a 5.5 fps drive mode that offers full-resolution continuous shooting with tracking AF.

Sony A35 camera

Sony A35 camera display
When shooting still pictures or AVCHD video with the Sony A35, users can enjoy a superbly detailed view on the high-quality 3-inch Xtra Fine LCD display. Sony’s TruBlack technology assures high-contrast images with rich, deep blacks - even when shooting outdoors. The high-resolution Tru-Finder display of the Sony A35 camera offers a precision alternative to framing shots on the camera’s LCD. Offering an extremely detailed, high contrast image with full 100% field coverage, the Sony A35 display is ideal for a live preview of picture effects and exposure adjustments. Accurate composition of landscapes, architecture and other scenes is enhanced by 3 selectable grid line patterns.

Sony Alpha A35

Sony Alpha 35 Picture Effects
The Sony A35 system camera offers a new in-camera ‘Picture Effect’ setting that lets users add extra impact to stills or Full HD video during shooting, without the worry of editing images afterwards. Effects can be previewed on the camera screen, allowing photographers to see the result of a chosen effect instantly rather than post-shooting. The Sony Alpha 35 features an inspiring palette of artistic treatments including Retro Photo, High-key, Toy Camera and Posterization.

Alpha A35

Sony A35 battery & memory
Reductions in power consumption boost the Sony A35 camera’s battery life to a generous 440 still shots (approx. when using the rear LCD panel) between battery charges - a 30 percent increase over its predecessor. The new Sony A35 camera is compatible with Sony’s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series.

Sony SLT-A35

Sony Alpha 35 accessories
The Sony A35 interchangeable lens camera is compatible with the full range of 32 A-mount interchangeable lenses that includes six Carl Zeiss lenses, as well as the full range of Sony Alpha accessories including flashes, carrying cases, LCD monitors and more.


Sony A35 price & availability
The new Sony A35 interchangeable lens camera will be available this August with an 18-55mm kit zoom lens (Sony SEL1855) for about $700. The Sony A35 system camera will also be offered as a body-only (without kit lens) for about $600. Both the Sony A35 kit package (Sony SLT-A35K) and Sony A35 body-only (Sony SLT-A35) will be sold at Sony retail stores and other authorized dealers nationwide.

Sony A35 review

Sony A35 review
As soon as we receive a Sony A35 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Sony A35 review.
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