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Mark Peters : February 5th 2011 - 21:00 CET

Android Smartphone Report


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NewsAndroid Smartphones are leading according to Canalys : Canalys published its final 2010 Q4 global country level Smartphone market data, which revealed that Google’s Android has become the leading platform. Shipments of Android Smartphones reached 32.9 million, while mobile devices running Nokia’s Symbian platform trailed slightly at 31.0 million worldwide. But Nokia did retain its position as the leading global Smartphone vendor, with a share of 28%. The 4th quarter also saw the worldwide Smartphone market continue to soar, with shipments of 101.2 million units representing year-on-year growth of 89%. The final quarter took shipments for the year to fractionally below 300 million units, with an annual growth rate of 80% over 2009.
Android Smartphone

Android Smartphone Report
In Q4 2010, volumes of Google Android Smartphones were again boosted by strong performances from a number of vendors, notably LG, Samsung, Acer and HTC, whose volumes across these platforms grew 4,127%, 1,474%, 709% and 371% respectively year-on-year. HTC and Samsung together accounted for nearly 45% of Google Android Smartphone shipments. ‘2010 has been a fantastic year for the Smartphone market. After a difficult 2009, the speed with which the market has recovered has required real commitment and innovation from vendors and they have risen to the challenge,’ said Canalys Vice President and Principal Analyst Chris Jones. ‘But Smartphone vendors cannot afford to be complacent. 2011 is set to be a highly competitive year with vendors looking to use new technology, such as dual-core processors, NFC and 3D displays, to differentiate their products and maintain value.’

Smartphone

Canalys global Smartphone market data
At a regional level, Europe, the Middle East and Africa (EMEA) remained the largest market, with shipments totalling 38.8 million and a year-on-year growth rate of 90%. Nokia continued to lead in EMEA and Asia Pacific, but in 2010 it was overtaken by RIM (BlackBerry) in Latin America, which shipped over a million more Smartphones than Nokia in Q4 2010. The vendor was particularly helped by the popularity of its mid-range Smartphones, such as its Curve handset.

Android

Android Smartphone Market Report
The United States continued its reign as the largest country market in terms of Smartphone shipments, at more than double the size of the Chinese Smartphone market. RIM recaptured first place from Apple, as the latter experienced its usual US seasonal dip, and RIM benefited from the first full quarter of shipments for the BlackBerry Torch Smartphone. HTC successfully maintained its third-place ranking in the US for the third consecutive quarter, driven by its speed to market with the latest Android Smartphone updates and new Windows Phone 7 handsets.

Android Smartphones

Android Smartphones largest platform in the US
‘The US landscape will shift dramatically this coming year, as a result of the Verizon-Apple agreement,’ said Canalys Analyst Tim Shepherd. ‘Verizon Wireless will move its focus away from the Droid range, but the overall market impact will mean less carrier-exclusive deals, while increasing the AT&T opportunity for Android Smartphone vendors, such as HTC, Motorola and Samsung.’ Android was by far the largest Smartphone platform in the US market in Q4 2010, with shipments of 12.1 million units - nearly three times those of RIM’s BlackBerry devices. Windows Phone 7 Smartphones appeared too late in the quarter to take full advantage of holiday season purchasing. As a result, Microsoft lost share in the United States, from 8% in Q4 2009 to 5% in Q4 2010.


Japanese vendors announced plans to launch Android Smartphones
Analysis of the published country-level data shows that, around the world, the strength of smart phone performances remained diverse. In South Korea, for example, Smartphone shipments grew from under 700,000 units in Q4 2009 to just under 3.4 million Smartphones in Q4 2010, making the country a top 10 market. In Japan, Android Smartphone shipments have taken off over the past year, with nearly 1.4 million units shipping from local as well as international vendors, such as HTC. More Japanese vendors have also announced plans to launch Android Smartphones in 2011, such as NEC, Casio and Panasonic. Under pressure from Huawei and Samsung in particular, Nokia’s share in China slipped to 56%, down from 76% a year ago, despite growing its volume in the country by over 70% in the same period. Albeit from a smaller base, the Chinese Smartphone market grew 134% year-on-year, notably faster than the US market, which grew at 64% in the quarter.

Mobile World Congress 2011

Mobile World Congress 2011
Canalys analysts in Asia Pacific, the Americas and EMEA are available for press interviews on topics related to Smartphones and the growing eco system for mobile applications and services. There will also be a significant Canalys analyst presence at Mobile World Congress in Barcelona 2011 from 14 to 17 February.

Smartphone Analysis

Canalys Smartphone Analysis services
The shipment estimates discussed in this release come from the market-leading Canalys Smart Phone Analysis services. Canalys offers services looking at the markets by country in Asia Pacific, North and Latin America, and EMEA, as well as providing worldwide market overviews and analysis of consumer and enterprise end-user attitudes and preferences toward mobile applications, devices and services.




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