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Sony CyberShot W550
Ilse Jurriën : January 10th 2011 - 15:54 CET
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SonySony CyberShot DSC-W550 digital camera : Sony unveils a new CyberShot digital still camera, the light and compact Sony CyberShot DSC-W550. The 14.1 megapixel Sony CyberShot W550 offers a large 7.5cm LCD and simple operation. The Sony DSC W550 further features a high quality Carl Zeiss 26mm wide angle lens with 4x optical zoom. It´s also possible to shoot extra-wide images thanks to the Sweep Panorama function. The iAuto mode guarantees an easy operation, which makes the Sony CyberShot W550 perfect for beginners. The Sony CyberShot DSC W550 will be available from middle of January 2011, the price will be announced closer to the shipping date.

Sony CyberShot W550

Sony CyberShot W550 camera
Light, compact and comfortable to carry, the Sony Cyber-shot W550 digital camera is your perfect companion for holidays, family get-togethers and more. Superb image quality is teamed with simple, uncluttered operation - even if you're a first-time digital camera user. Capture beautiful, smiling portraits of friends and family without fuss. The Sony CyberShot DSC W550 offers enhanced Face Detection, which automatically adjusts camera settings for clear, crisp results with natural skin tones. Smile Shutter fires the shutter automatically when your subject smiles to capture those happy moments.

Sony W550

Sony W550 panorama pictures
With the Sony CyberShot W550 it's easy to grab breathtaking wide-screen views of that landscape or city scene. Sweep Panorama mode shoots a high-speed burst of frames as you sweep the camera from side to side (or up and down!). Images are stitched together automatically by the camera to create one amazing panoramic image. Upload those digital memories to your favourite sharing sites on the web with a few mouse clicks. PMB Portable software inside the Sony CyberShot W550 camera lets you select and transfer photos and video clips to any web-connected PC: it’s great if you’re travelling and have a few minutes to drop into the nearest web café.


Sony CyberShot W550 image settings
Not sure how to pick the perfect camera settings to suit a particular scene? Don’t worry, help is at hand with the Sony DSC W550. Intelligent Auto (iAUTO) mode automatically adjusts exposure and other camera settings for optimum results in a wide range of shooting situations. Dramatic landscapes, architectural shots, interiors and even family scenes can produce disappointing results when a scene gets cut off at the edges. The 26mm wide angle lens of the Sony CyberShot DSC W550 lets you pack more into the picture without having to stand further back from the subject.

CyberShot W550

Sony CyberShot W550 digital camera features
• 14.1 megapixels CCD sensor - Captures very high quality images, allowing enlargements
• 4x optical zoom with 26mm wide angle - High quality zoom lens by Carl Zeiss to cover wide range of shooting situations, with wide angle for group shots/landscapes
• Sweep Panorama - Just press the shutter and sweep the camera: automatically combines a burst of images to create extra-wide panoramic pictures
• Intelligent Auto Mode - Camera recognises a wide range of common shooting situations, optimising settings for clear, natural results without fuss
• Movie record - Shoot video clips with sound: enjoy on connected TV (requires optional AV cable)
• SteadyShot - Electronic image stabilisation ensures clearer handheld images with reduced blur
• 7.5cm/3" Clear Photo LCD - Clear Photo LCD screen (230k dot resolution) offers excellent detail, high contrast and wide viewing angle
• High sensitivity ISO 3200 - Reduces blur when shooting handheld. Combined with Clear RAW Noise Reduction for high quality, low noise images even at twilight
• Face Detection - Automatically adjusts focus, exposure and white balance for clearer portraits: priority selectable for children/adults
• Smile Shutter - Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults

Sony CyberShot DSC-W550

Sony CyberShot DSC-W550 digital camera features
The Sony CyberShot W550 will be available from middle of January 2011, the price will be announced closer to the shipping date. As soon as we receive a Sony CyberShot DSC W550 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Sony CyberShot W550 review.
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