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Ilse Jurriën : January 6th 2011 - 09:40 CET

Olympus VR310

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OlympusOlympus VR-310 digital camera : At last a camera that proves you don’t have to spend a fortune to get a big kick out of great quality pictures. The new Olympus VR310 offers unrivalled value for money - a combination of the newest technology, the most compact design and the easiest handling at a sensationally low price. The Olympus VR-310 camera has what it takes for a fast-paced, high-tech lifestyle and in this price category it’s head and shoulders above the rest. None of the VR-310’s rivals comes close to its startling combination of features: a powerful optical zoom, slim dimensions, seven creative Magic Filter options and HD Movie capability. With this impressive spec, the Olympus VR310 delivers more than just value-for-money.
Olympus VR310

Olympus VR310 camera features
The quality of the stills and movies it captures is exceptional, thanks not least to the 10x super wide 24-240mm zoom lens that defies the camera’s slim contours. With automatic features like Dual Image Stabilisation and Intelligent Automatic Mode (i-Auto), it’s the ideal standard-bearer for Olympus’ next-generation VR Series that makes easy-to-use, super smart, super zoom compacts available at an unbeatable price. The Olympus VR310 digital compact camera is available for €129 from January 2011.

Olympus VR-310

Olympus VR-310 zoom lens
Even for Olympus, with its tradition of producing world-class optics, the zoom lens on the Olympus VR310 is something special. It takes a minor miracle of optical engineering to fit a top-notch 10x super wide optical zoom lens (24-240mm) into a camera this slim and compact. At just 19.3mm deep the Olympus VR-310 is significantly slimmer than comparable rivals - and offers all the versatility of a powerful wide zoom lens. Users can pull out for broad group shots or zoom in on distant objects that lesser cameras simply can’t capture with any level of detail. With 14 Megapixel resolution and movie recording in 720p High Definition, Olympus’ trademark pixel-rich quality is a given - even when images are viewed on a large-screen TV.


AF tracking with the Olympus VR-310
The new Olympus VR-310 camera’s light and super-compact design makes it a pleasure to carry, hold and use. What’s more, the ergonomic layout of the controls and a full complement of intelligent Olympus technologies mean it’s easier than ever to capture and enjoy excellent photos and HD movies worry-free. Dual Image Stabilisation counteracts camera shake to virtually eliminate blur while AF Tracking and the three-inch colour LCD make it simple to frame and capture good shots - and fun to review them afterwards. AF Tracking even keeps subjects in focus who move in and out of the frame. Other clever features like i-Auto, Scene Mode and Shadow Adjustment Technology automatically adapt settings to different conditions or subjects.


Olympus VR310 features 7 Magic Filters
The Olympus VR-310 comes with seven of the fun Magic Filters featured on Olympus’ high-end cameras, so users can add striking special effects to their photos directly on-camera - without splashing out on a model with a lot of features they’d probably never use. Magic Filter options range from Soft Focus and Fish Eye to Pop Art, Punk and the new Sparkle filter that adds twinkling reflections to shiny objects. Whichever effect users choose, Magic Filters make it simple to create unique-looking shots without the hassle of retouching images on a computer.

Olympus VR310 camera

Face Detection on the Olympus VR310
Face Detection technology searches for faces in a composition and recognizes them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Face Detection Technology on the Olympus VR-310 can detect up to 12 faces. AF Tracking tracks a moving subject automatically and keeps it continually in focus - for optimally focused and exposed pictures. The Olympus VR-310 even memorizes the subject when it goes out of frame and resumes tracking when it reappears.

Olympus VR-310 camera

Record HD movies with the Olympus VR310
Providing two-fold protection, Dual Image Stabilisation helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabilizer, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly. High Definition video (HD video) delivers a high-quality movie experience when played back on an HD TV. In HD Movie Mode, the Olympus camera captures HD video using the advanced AVI Motion JPEG movie compression format at a resolution of 1280 x 720 pixels and a rate of 30 frames per second.

Olympus VR310 digital camera

Olympus VR-310 image software
The “intelligent-Auto” mode uses advanced automatic detection technology that enables the Olympus VR-310 to automatically recognize up to six of the most commonly shot scenes. This makes it possible to capture perfect photos without the need for manual settings. Olympus now offers [ib], an integrated photo browsing and organizing software. Images can be organized by person with a new face recognition technology, by place with a GPS-based mapping function or by event.

Olympus VR-310 digital camera

Olympus VR310 offers Shadow adjustment technology
Scene Mode offers a choice of different scenes to suit the subject being captured, for example, landscape, night, beach and snow or pet. The Olympus VR-310 camera automatically adjusts a host of parameters to achieve the best possible result for the chosen scene. Shadow Adjustment Technology (SAT) is designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g., a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

Olympus VR310 review

Olympus VR310 review, price & availability
The Olympus VR-310 digital compact camera is available in silver, black, red and purple for €129 from January 2011. As soon as we receive an Olympus VR-310 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Olympus VR310 review.

Olympus VR-310 review

Olympus VR-310 specifications
• 10x super wide optical zoom (24-240mm) for superb close-ups and group shots
• 720p HD Movie with sound for capturing movies in excellent quality
• 14 Megapixels for high-quality full-size movies, stills and prints
• Dual Image Stabilisation for reducing blur with fast-moving shots
• 3” colour LCD (230,400 dots) for easily framing, reviewing and sharing shots
• Face Detection and Shadow Adjustment Technology for capturing faces just as you want them
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing
• Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)
• Magic Filters for adding creative effects to still photos:
• Full-metal, super-slim body for an attractive, robust design
• [ib] software for browsing, organizing and viewing images by person, place, location or event
• ISO 100 to 1600
• SDHC memory card compatible
• USB battery charging

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