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Dennis Hissink : June 11th 2010 - 09:53 CET
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NikonNikon Learn & Explore iPhone App : iPhone App creates new channel to engage photo community in the photo moment. Responding to the immediate success of its Nikon Learn & Explore iPhone app, Nikon Inc. and digital communications agency Isobar have announced a new version of the popular Nikon App, featuring new categories of informative and inspirational photo content. Learn & Explore Version 2.0 will be available for free at the iTunes App Store this summer. The Learn & Explore App was first introduced last fall for photo enthusiasts of all skill levels as a direct extension of the website. Since its launch, the Learn & Explore app has created over 55,000 hours - or 6.3 years - of consumer interaction with the brand.

Nikon App

Photo enthusiasts download Nikon App at the iTunes store
Additionally, the app hit #2 most popular photography app in the US in the iTunes App Store in late October 2009, and has been expanded to 22 countries. On the backend, the Learn & Explore app is fully integrated into Nikon’s enterprise content management system. On the front end, the app allows iPhone users to read and bookmark informative and inspirational articles from the site, and provides free access to “Nikon World" magazine. iPhone users also get access to Nikon digital assets such as stunning images, video lectures and slideshows. iPhone users can share all of the Learn & Explore content with their social network through Twitter and Facebook.

Nikon Learn & Explore App created mobile communication channel
“One of the key priorities for a manufacturer like Nikon is to find ways to create a direct, meaningful connection with consumers,” said Bryant Shea, VP, Content and Mobile, Isobar. “We recognized that the mobile channel created the perfect opportunity to build a bridge to photo enthusiasts and engage them where and when it matters most, but the response to the Learn & Explore app has far exceeded our expectations.”

Nikon iPhone App

Nikon iPhone App offers intensive mobile experience
“We’ve been overwhelmed by the phenomenal response we’ve received for the Learn & Explore app,” said David Dentry, General Manager, Customer Relations, Nikon Inc. “We worked hard to create a mobile experience that shares a common goal with our consumers by giving them valuable, inspirational content - no matter where they are - that helps make them better photographers. After having seen how people are using it, we’ve been able to really blow out the features in version 2.0, that we think will mean the most to our community of users.”
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