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Panasonic Lumix FX70
Mark Peters : June 1st 2010 - 07:00 CET
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PanasonicPanasonic Lumix DMC-FX70 : Panasonic introduces the new Lumix DMC-FX70 with F2.2 super bright 24mm ultra wide angle Leica DC Vario-Summicron lens with 5x optical zoom to the world acclaimed slim and stylish FX series. The 14.1-megapixel Panasonic DMC-FX70 is now truly a hybrid camera that records high quality HD movie long time in AVCHD Lite. The iA (Intelligent Auto) mode - a hallmark of Lumix - is further advanced with the inclusion of a new Motion Deblur mode byupdating the motion detection (ISO Control) and brightness control (Intelligent Exposure) to gain as high shutter speed as possible. Combined with the outstanding brightness of the lens and the POWER O.I.S., the Panasonic FX70 thoroughly prevents any kind of blur - whether out of handshake or the subject’s motion.

Panasonic Lumix DMC-FX70

Panasonic Lumix FX70 hybrid camera
The POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure work appropriately just by entering the iA mode for any user to take beautiful photos with maximum ease. The new image processing LSI the Venus Engine HD II assures high picture quality in both photo and movie recording. It also compiles the Intelligent Resolution technology to perform the optimum signal processing depending on the part of a picture to give a whole image outstandingly natural clearness with fine details. The powerful 5x optical zoom can be increased its power to 6.5x equivalent with the Intelligent Zoom function taking advantage of the Intelligent Resolution technology maintaining the picture quality even using digital zoom. The Sonic Speed AF in the Panasonic Lumix FX70 features its speed. Combined with a quick start-up, this gives the DMC-FX70 an super high speed response that helps to catch even the most fleeting photo opportunities. The battery life is also as powerful as approx. 360 pictures (CIPA) shooting thanks to the highly energy efficient image processing LSI, the Venus Engine HD II. Now the 3.0-inch large Intelligent LCD offers a full touch control and easy view both in shooting and playing back the images. You can not only set the menu or the focus on the intended subject but also release the shutter subsequently. In a high grade rounded profile of high-quality aluminum texture, the slim, ultra compact Panasonic Lumix DMC-FX70 promises excellent versatility and dramatic reduction of misshots by a host of advanced technologies..

Panasonic Lumix FX70

Panasonic FX70 features a 24mm Leica Vario-Summicron lens
The Panasonic Lumix DMC-FX70 packages a high quality Leica DC Vario-Summicron high-quality lens that boasts an astonishing brightness of F2.2, like no other stylish compact digital cameras. The F2.2 lens is about 1.6x brighter than the F2.8 lens, itself generally considered a bright lens. It lets Panasonic Lumix FX70 shoot at higher shutter speed and capture stunningly clear, sharp, blur-free images in lower lighting situation. Together with the anti-blurring function in the iA mode, DMC-FX70 never allows any subject to be blurred. This advanced lens also makes it easy to produce beautiful photos with pleasing soft background focusing thanks to the shallow depth of field provided by the extra light.

Panasonic FX70

Wide angle photography with the Panasonic DMC-FX70
Also, the 24mm ultra-wide-angle lens - rare on a compact camera - gives photographers a wider range of composition possibilities with approx. 213% larger viewing space compared to that of 35mm camera. The super-high-quality Leica DC Vario-Summicron lens minimizes distortion at the wide end. The lens unit consists of 7 elements in 6 groups with 3 aspherical lenses with 5 aspherical surfaces. In addition to the 0.3mm super thin aspherical lens and 0.3mm thin spherical lens, another aspherical lens is designed to be as thin as 0.4mm, which results in the realization of F2.2 brightness and 24mm ultra wide angle of view at the same time. This advanced lens unit passes Leica's stringent standards and delivers an exceptional optical performance with its minimal distortion and chromatic aberrations while suppressing ghosting and flaring. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the Panasonic DMC-FX70 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even using a digital zoom. This means the 5x optical can virtually extend to 6.5x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 10.5x (at 3-megapixel resolution) by using the center part of the 14.1-megapixel high resolution CCD to bring subjects even closer.

Panasonic DMC-FX70

Panasonic Lumix FX70 features motion picture recording
In addition to Motion JPEG images, the Panasonic Lumix DMC-FX70 can record high-definition motion picture in AVCHD Lite finally. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the Intelligent Resolution technology. The Panasonic Lumix FX70 also features Dolby Digital Creator to record high quality audio. Now on the DMC-FX70, the popular iA (Intelligent Auto) is also available in motion image recording. AF Tracking function that can lock onto the subject to keep it in focus even it moves is now available in movie recording, too. The POWER O.I.S.(Optical Image Stabilizer), Face Detection, and Intelligent Scene Selector also supports shooting beautiful movie with ease. The Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality. The 5x optical zoom is available in movie recording, too. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind.

Lumix DMC-FX70

iA mode of the Panasonic Lumix DMC-FX70
Panasonic incorporated the Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. In iA mode the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot. With the Panasonic Lumix DMC-FX70, The Motion Deblur mode is newly added to prevent blur even more powerfully. The mode is a comprehensive integration of Intelligent ISO Control which automatically adjusts ISO setting and shutter speed according to the subject’s movement and the advanced contrast control system of Intelligent Exposure that also optimizes the exposure to prevents over/under exposure part in a picture. The camera judges the appropriate shutter speed to suppress the motion blur according to the movement of the subject. The shutter speed rises as high as possible activating the high sensitivity recording by pixel mixed readout method. Combined with the outstanding brightness of the lens and the POWER O.I.S., the Panasonic Lumix FX70 thoroughly prevents any kind of blur - whether out of handshake or the subjects’ motion.

DMC-FX70

Panasonic Lumix DMC-FX70 camera technologies
The Face Recognition function remembers registered faces to give an appropriate AF/AE on the people while removing the unwanted red-eye. The Intelligent Scene Selector, which automatically selects whichever of 6 Scene modes - Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset - that best suits the shooting situation. In addition, the Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range equivalent to 6.5x optical zoom by the Intelligent Zoom. Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions - AF Tracking, Intelligent ISO Control and Intelligent Exposure - so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images. The Happy mode, a color mode option in the iA mode, optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.

FX70

Panasonic Lumix FX70 incorporates Venus Engine HD II
The high-speed, high-performance Venus Engine HD II is newly incorporated in the Panasonic Lumix FX70 to enable the recording of beautiful photo and high-definition movie with higher quality signal processing including the Intelligent Resolution technology. With the Intelligent Resolution technology, 3 areas - outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction process of the Venus Engine HD II is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology, Intelligent Resolution, precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.

Panasonic FX70 equipped with Intelligent Resolution technology
The Intelligent Resolution technology also realizes Intelligent Zoom, which virtually extends the optical zoom ratio to its approx. 1.3x equivalent maintaining the picture quality even combining the digital zoom. Details of an image in high sensitivity recording tend to be lost in the noise reduction process; however, the Intelligent Resolution works to keep them. At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release time lag is as short as approx. 0.005 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus). The high performance Venus Engine HD II is also more energy efficient compared with the conventional Venus Engine HD, extending the battery life up to 360 shots (CIPA) per a single charge.

Lumix FX70

Panasonic Lumix FX70 touch-screen operation
The Panasonic Lumix DMC-FX70 adopts full touch-screen operation. AF is immediately set to the subject by just touching it on the 3.0-inch large, 230,000-dot LCD and you can even release the shutter. Once you lock on the subject by a touch, the camera tracks the subject with the AF tracking function even if it moves. With the Intelligent Scene Selector in the iA mode, the camera automatically switches to the appropriate mode according to the subject touched. For example, a touch on a human face switches to the portrait mode and a touch on the background or scenery to the scenery mode while a touch on the subject close to the camera to the close-up mode. All menu setting is now available with touch control. In the shooting screen you can directly touch the icon to change its setting quickly. The touch-screen operation excels not only for shooting but also for playing back images with outstanding visibility. You can play back the image you want out of hundreds of stocks by touching in the thumbnails. To play back images one by one in order, you can drag the image over the screen with a finger to browse the collection of photos as you flip over the pages of the book. Max. 16x of enlargement is also operated easily with touches. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The 3.0-inch large screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

Panasonic Lumix DMC-FX70 review

Enjoy HD photos on a Panasonic VIERA HDTV
All Panasonic Lumix cameras can take 16:9 HD (High Definition) quality photos that perfectly fit a wide-screen HDTV for full-screen viewing. You can enjoy slideshows of photos taken with the camera in stunning HD quality by inserting an SD Memory Card into the VIERA Image Viewer (SD Memory Card slot) with VIERA HDTV. The new DMC-FX70 even records dynamic HD movie in 1280x720p at a smooth 30 fps, in addition to WVGA (848x480) and normal VGA (640x480). You can use an optional mini HDMI cable to output the still and motion images you took from the FX70 directly to play back them on the TV for VIERA Link. You can take maximum advantage of Lumix camera's playback functions including the slideshow in which both still and motion images integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV's remote control. In addition, with the included software PHOTOfunSTUDIO 5.0 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.

Panasonic DMC-FX70 features a cosmetic mode
The Cosmetic mode, featured the Panasonic Lumix FX70, allows to take portraits with favored skin color (soft skin, natural skin, summer look) and degree of transparency of skin detail (low, standard, high). This makes it possible to take portraits with different impression of skin, for example, you can look yourself suntanned even if you're not or you can defocus the unwanted wrinkles or mottles like having a underlight for studio photoshooting. With the Panasonic DMC-FX70, the 1:1 square format is available for photo recording in addition to the conventional aspect ratios of 4:3. 3:2 and 16:9.

Panasonic Lumix FX70 review

Panasonic Lumix DMC-FX70 software
The latest version of exciting software PHOTOfunSTUDIO 5.0 HD Edition comes bundled with Panasonic Lumix DMC-FX70. With quick start-up and fast read-in of images, the PHOTOfunSTUDIO 5.0 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC. The Face Recognition function that recognizes the faces in the picture to automatically sort the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader even in HD (High Definition) quality. It also lets you create a 360-degree rotation panorama file in MOV, which is especially easy if Panorama Assist mode in the camera is used. Experience and feel the outstanding benefit of the PHOTOfunSTUDIO 5.0 HD Edition. It will surely allow you to view, edit and archive your captured photos and motion pictures with greater ease and fun.

Panasonic Lumix FX70 review
As soon as we receive a Panasonic Lumix FX70 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Panasonic Lumix DMC-FX70 review.
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