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Backup solution
Dennis Hissink : April 23th 2010 - 15:35 CET
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Toshiba1TB Toshiba Canvio backup solution for easy mobile storage : According to new research, Americans worry more about losing their digital valuables, such as family photos, home videos and important documents, from a computer crash than having a wallet lost or stolen and being audited by the IRS. In response, Toshiba introduced the Canvio portable hard drive backup solution product line, an easy-to-use computer backup solution with up to 1TB (terabyte) of storage capacity to protect the enormous amounts of digital content Americans are creating and storing on home computers. According to the recent survey conducted by Impulse Research and sponsored by Toshiba, 70 percent of Americans have lost some type of data on their computers.

Backup solution

Toshiba Canvio portable hard drive backup solution
The vast majority (89 percent) of consumers is aware of the importance of regularly backing up their computers to avoid losses; however, most (57 percent) never back up or only do it when they think of it. Toshiba designed and introduced the Toshiba Canvio Portable Hard Drive backup-solution to help consumers make protecting their digital memories an uncomplicated and regular practice. The Canvio appeals to consumers with diverse digital comfort levels - it's easy to use with simple plug-and-play operation for novices and offers customizable options for tech-savvy users.

Toshiba backup solution of up to 1TB storage
The stylish Toshiba Canvio product line comes in five colors and four storage capacities, ranging from 500GB to 1TB. At the top capacity, the Canvio holds up to 285,000 digital photos, 263,000 digital music files, or 820 digital movies. Consumers can easily back up entire music, photo or home video libraries with this vast amount of storage space. Smaller than a postcard and weighing about six ounces, the Toshiba Canvio is portable, providing a great emergency solution for saving digital memories in the event of a home catastrophe. In fact, survey respondents ranked their digital memories third in a list of items they would take with them in the event of a home evacuation, excluding family members and pets - only behind money and family photos.

Solution backup

Survey for solution backup
Fear of losing computer data (cited by 42 percent of respondents) ranked just under fear of being laid off (46 percent) - a telling statement in this economy. Digitally savvy young people (18-24 years old) are most concerned about computer crashes (65 percent), listing it as their biggest fear, right after someone breaking into their home (70 percent). Women, in particular, are concerned about the security of family memories - 78 percent of women respondents indicated they are primarily responsible for maintaining family records and memories to pass down to future generations. These "chief memory officers" say that family videos and photos, as well as ancestor photos, are the most precious memories they have.

Toshiba Canvio backup solution with easy setup process
"If the thought of losing all of your family's important documents, photos, and music makes you shudder, spare yourself the worry by backing up your files," says the product reviews staff from MomCentral.com. "Toshiba's light and sleek Canvio Portable Hard Drive makes it easy to save your data, whether you're working from home or on-the-go." With an easy setup process and "set-it-and-forget-it" operation, the Toshiba Canvio backup solution can automatically and regularly back up a computer while in use, removing the primary barrier to backing up - 54 percent of survey respondents said they simply forget about it.

Toshiba Canvio

Toshiba Canvio portable hard drive offers consumers best backup solution
Building on the success of its previous portable hard drives, the Toshiba Canvio product line features easy-to-use Windows based NTI BackupNow EZ software, upgraded with better search capabilities and simpler step-by-step restore functionality to retrieve lost files. For advanced users, the Canvio offers even more customization features than previous Toshiba personal storage products, including extensive backup options, advanced restore functionalities and an ability to overwrite specific original files. The Toshiba Canvio hard drive also provides an option for complete system backup, enabling users to restore select files or the entire computer, even if Windows is unable to start.

Suggested retail prices by capacities for Toshiba Canvio backup solution
• $119.99 for the 500GB Toshiba Canvio
• $139.99 for the 640GB Toshiba Canvio
• $159.99 for the 750GB Toshiba Canvio Plus
• $199.99 for the 1TB Toshiba Canvio Plus

Portable Toshiba Canvio 1TB backup solution made from 100 percent recyclable materials
The Toshiba Canvio product line comes in an array of colors, including Raven Black, Satin Silver, Liquid Blue, Rocket Red and Komodo Green. Toshiba has reduced the physical size of this personal storage line by 25 percent and added environmentally-friendly packaging, delivering a 35 percent reduction in total volume and using 100 percent recyclable materials. The Canvio product line is available now at toshibadirect.com or through major retailers and online outlets.
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