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Mark Peters : April 1st 2010 - 16:40 CET
Sony PlayStation phone

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SonySony PlayStation mobile phone : It won’t have escaped anyone’s attention that manufacturers such as Apple have a lot of success with their innovative consumer electronics. The mega success of the Apple iPhone and the unprecedented popular Apps, iTunes and the popularity of paid (!) music, video and podcast downloads, has left a mark on the global entertainment market. And it seems that we can expect more upheaval from Apple this year. The most recent Apple announcement was the iPad, a so-called tablet that is being phased in world-wide. These developments are in any case for Sony a clear signal to get into action. For example, there is talk of a PlayStation Smartphone!

Sony PlayStation phone

Sony PlayStation phone
The news that Sony is busy developing new mobile electronics is actually not news at all. For Sony, product development is a regular business, but the fact that the development is directed at the competition with very popular products, says a lot. In this respect, manufacturers such as Sony have been snoozing, or in any case have underestimated their impact. According to different reports, Sony is busy developing a smartphone that can download and play PlayStation games: a Sony PlayStation phone. This Sony phone is meant to be able to connect to Sony’s online gaming and media platform (Sony Online Service) and to transfer its content to the new Sony smartphone. Actually it’s the same principal as Apple’s iTunes. It is being developed in cooperation with Sony Ericsson, and is expected to be introduced this year.

Sony Ericsson mobile phones

Sony-Ericsson mobile phones
Sony Ericsson’s cell phone division has received some hard blows recently. The world-wide Sony Ericsson cell phone sales have decreased unprecedentedly: at least 41 percent less models have been sold! The recent Mobile World Congress in Barcelona was the moment for Sony Ericsson to present a number of new smartphones and it is obvious that they are doing everything to keep developing their smartphones. If that will halt the negative trend of decreasing sales, will partially depend on to what extent innovative ideas can be transformed into reality.




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