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GE E1486TW and GE E1480W
Ilse Jurriën : February 24th 2010 - 22:35 CET
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GEGE E1486TW and GE E1480W digital cameras : General Imaging announce the complete 2010 GE digital camera line-up, offering innovation in features and design, and an optimum balance between technology, style and functionality. General Imaging offers an array of cameras for every need at an exceptional value. Among the new digital cameras are the new GE E1486TW and GE E1480W power series. "We have done extensive research into what consumers want and need from their digital cameras, and simplicity is key in helping them take great pictures," said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. "The GE E1486TW and GE E1480W digital cameras are feature-packed, yet easy-to-use, offering consumers more value at a remarkable price."

GE E1486TW

GE E1486TW and GE E1480W camera features
For focused photographers looking for more power and performance at an affordable price, the GE E1486TW and GE E1480W are the latest additions to the Power Series. The GE E1486TW and GE E1480W are loaded with highly‐coveted features, including the ability to film high‐definition movies, Optical Image Stabilization to insure great pictures, 14 megapixels of resolution for incredible clarity, and a large 3‐inch LCD screen. The GE E1486TW and GE E1480W cameras also offer an amazing 8x optical zoom, which is unprecedented compared to other models in a similar price range. At only .83 inches thick, the cameras are one of the slimmest offering 8x optical zoom performance in the market. The GE E1480W will be available in Q2 for a SRP of $149.99, and the GE E1486TW will be available later this quarter for a SRP of $179.99. Both are available in black, red and silver.

GE E1486TW

GE Create by Jason Wu digital cameras
In a related announcement, General Imaging unveiled Create by Jason Wu, a unique line of point-and-shoot cameras resulting from its exclusive collaboration with talented fashion designer Jason Wu. Available in a variety of metal or leather colors, Create by Jason Wu is a line of fashion forward cameras inspired by Jason’s love of details and style. More importantly, the GE camera focuses on simplicity and effortless picture taking. The GE digital cameras feature one-touch buttons to record videos, take pictures and easily delete photos.

GE E1486TW digital camera

GE Create camera price & availability
The GE Create collection includes built-in memory, battery, a retractable USB connector, and software for automatic backup and playback of pictures and video. GE Create will be available next month for suggested retail prices (SRPs) ranging from $179.99 to $229.99 depending on model, built-in memory and camera accessories.

GE E1480W

GE E1486TW and GE E1480W digital cameras
Advanced features are standard in all 2010 GE digital cameras some of which include Pan-Capture Panorama for seamless, wide-angle shots and Auto Scene Detection for sharp, vibrant pictures in virtually any setting.
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