Sony-Ericsson Co-creation platform Mark Peters : February 22th 2010 - 12:55 CET
Sony-Ericsson creations mobile platform : Sony Ericsson announces its vision for the future of mobile entertainment - ‘Co-creation’ - using the launch of new online platform Creations. Co-creation focuses on facilitating the evolving needs of consumers, content publishers and developers, creating a community and a movement where they come together to personalise, share and continuously evolve and co-create mobile content. It is an open mobile platform accessible using a range of mobile handsets, as well as on the desktop computer.
Delivering on the vision that everyone can create Creations delivers upon Sony Ericsson’s Co-creation strategy by enabling mobile phone users to create and publish their own content such as video, audio and imaging to be shared, explored and remixed using content-creating mobile applications and tools. Content will no longer be static as Creations allows content creators to produce content on the move from their mobile phone.
New Sony-Ericsson platform
Sony Ericsson is engaging with application developers to deliver content tools and applications. Developers are also invited to join the Creations network and play a vital role in enabling co-creation and co-innovation on the mobile web, as the service prepares to support applications in the coming months.