Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Hasselblad H4D-40
Ilse Jurriën : February 3th 2010 - 09:00 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
HasselbladHasselblad H4D-40 medium format DSLR : The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers. Hasselblad, world leading manufacturer of high-end digital camera systems, announced today the launch of a new product, the Hasselblad H4D-40, the most recent addition to the company’s new H4D camera line. The Hasselblad H4D line, built upon Hasselblad’s successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature.

Hasselblad H4D-40

40 megapixel Hasselblad H4D-40 camera
The new True Focus feature is a further refinement of Hasselblad’s segment leading Auto Focus system that makes accurate near field composing substantially easier for photographic professionals. Hasselblad is targeting the H4D-40, which features a 33×44 mm CCD sensor with 40 million pixels and provides almost twice the capture area of the largest 35mm DSLR sensors, towards high-end 35mm professionals. “Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many younger photographers have never been exposed to larger format photography. Most everyone in the photographic world is aware, for example, of the dramatic developments that have taken place in the 35mm in recent years,” he continues, “but there many of the younger generation of shooters are not aware of the fact that Medium Format DSLRs have evolved equally dramatically, maintaining - and even in some cases increasing - the quality gap that has historically existed between small format and larger format systems.”

Hasselblad H4D-40 features new True Focus AF system
"The fact that our large sensors have millions of pixels more than 35mm sensors is known, for instance,” Hansen continues, “but the superior image quality that results, in terms of color, detail, and clarity, is not as well known. Likewise, many photographers are not aware of the fact that the larger format of the H System cameras provides a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect. When combined with True Focus, this opens enormous creative possibilities and technical accuracy. Add to this the modularity of the Hasselblad H4D-40 with its choice of bright image viewfinders and an extensive accessories program, and you get a feature set that makes a Hasselblad system, today, more than ever, a crucial component of any professional photographic toolbox.”

Hasselblad H4D-40 low noise filters
Features such as new low noise color filters of the Hasselblad H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations. The Hasselblad H4D also comes bundled with Hasselblad’s new Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes, and a feature set that matches the industry standards defined by Adobe and Apple.

Hasselblad H4D-40 medium format camera
“We are thrilled to be able to announce the introduction of the Hasselblad H4D-40,” continues Hansen, “and look forward to welcoming a new generation of 35mm photographers as they step up to a higher level of image quality and begin to explore the creative possibilities provided by a Hasselblad system. With the H4D-40, photographers get a camera that is as easy to use - or even easier - than a high-end 35mm DSLR, but that comes with the famed Hasselblad image quality - larger lenses and sensors, more advanced optics, increased resolution and clarity, and all the other benefits of Hasselblad’s Medium Format DSLRs.”

Time for 35mm photographers to try the Hasselblad H4D themselves
"For over half a century," Hansen concludes, "Hasselblad cameras have been the choice of the most discerning professionals and the reason for that loyalty has not changed - at Hasselblad, image quality always comes first. We will continue to pursue image quality perfection and will continue to provide the ultimate imaging tools for any application where image quality is important. And in the upcoming months we will do our best to see that as many 35mm photographers as possible get the opportunity to try these amazing products for themselves."

Hasselblad H4D-40 price & availability
Hasselblad is launching the H4D-40 worldwide via a series of dealer demonstrations and events in the Americas, Europe, and Asia. The Hasselblad H4D-40 starts at 13,995 Euro for camera body, viewfinder, and 80mm lens, and is available for immediate shipping. As soon as we receive a Hasselblad H4D-40 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Hasselblad H4D-40 review.
   Hasselblad H4D
   Mamiya medium format cameras
   Hasselblad H3DII-50
   Next  Olympus PEN E-PL1
   Previous  Nikon Coolpix L22
   News by brand:Hasselblad
   News by category:New digital cameras
   News by brand and category:Hasselblad New digital cameras
   Canon EOS 700D - $749.00
   Nikon D7100 - $929.00
   Nikon D5300 - $846.95
   Sony Alpha 6000 - $798.00
   Canon EOS 70D - $1099.00
   Samsung NX300 - $499.00
   Canon PowerShot G1 X Mark II - $799.00
   Panasonic Lumix DMC LX7 - $321.99
   Sony CyberShot DSC RX100 III - $798.00
   Nikon D3300 - $596.95


LetsGoDigital digital camera magazine
Latest Hasselblad New digital cameras
Hasselblad Lunar
Hasselblad H5D
Hasselblad H4D bonus check
Hasselblad H4D-40
Hasselblad H3DII-50
Hasselblad H3D II
Hasselblad H3D-31
Hasselblad H3D
Hasselblad 503CWD
Hasselblad H2D 39 medium format
 
Twitter LetsGoDigital
Latest news headlines
Sony A5100 system camera
Samsung extends Olympic Games partnership
Sony A5100 Accessories
Sony A5100
HTC ONE (M8) MirrorLink software upgrade
Lenovo ThinkStation desktop workstation
New distributor for Samsung Mobile accessories
Samsung Smart TVs with adaptive video acceleration
Photokina mobile photorgraphy news
Samsung Galaxy Alpha
Photokina 2014 Trade solutions
Photokina 2014 action zone
Nokia 130
Pentax Q-S1
Canon PowerShot digital cameras
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA