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Mark Peters : February 1st 2010 - 15:30 CET

Apple iPad reviewed


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In-StatApple iPad reviewed by In-Stat : Apple’s iPad announcement is big news. It’s a robust tablet form factor that is a half-inch thick and weighs 1.5 pounds, with a 9.7-inch capacitive touchscreen IPS LCD display that supports 1024x768 VGA video. The ebook implementation is everything one would expect. The application can be downloaded from the App Store and the content is managed by the “iTunes” platform, so it seamlessly integrates e-book with the other popular personal content. All iBooks are stored on your Bookshelf. As you would expect, all books are displayed on a sharp, color screen with many personalization options.
iPad reviewed

Apple iPad reviewed
However, just because Apple iPad has launched and is an impressive device, In-Stat cautions individuals who are quick to write off the e-reader segment. The market, which includes e-readers like the Amazon Kindle and the Sony E-Reader Daily Edition, has firmly established itself in the US market; there is plenty of room for growth that new features such as e-mail and Web connectivity will drive. Overall, the e-reader market continues to heat up as Amazon aggressively markets its Kindle lineup, Sony expands its offerings, and new market entrants continue to crawl out of the woodwork. Additional market drivers include international expansion of e-book availability, anticipated price declines, and the electronic distribution of newspapers.


Apple iPad sales forecast
“In the short term, though, I don’t see the Apple iPad demolishing Kindle sales,” according to Stephanie Ethier, In-Stat Analyst. “Today’s e-reader customers are looking primarily for a seamless e-book discovery + purchase + download experience. In other words, they’re buying Kindles to read. Sure, the current generation of e-readers can support a number of other functions, like PIM and other computing functions, but fundamentally, customers are purchasing Kindles and Sony E-readers for a revolutionary reading experience.

Apple iPad review

Apple iPad review by In-Stat
“Future generations of e-readers are expected to evolve in such a way that the line between e-readers and tablets will blur substantially. The immediate impact the iPad has on the Kindle is that the Apple iPad is going to ignite the tablet market. Therefore, the blur between tablets and e-readers starts within the year, and will impact the outlook for future Kindle, and all e-reader, sales.” To find out more and purchase the full report, visit In-Stat.




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