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HD TV becomes popular
Mark Peters : November 29th 2009 - 22:12 CET
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In-StatHDTV becomes popular for Holiday Shoppers : Over the last two years, HD Televisions ranked as the most desired product at the holiday season; and it was no different this year. HD TVs remain at the top of respondents’ holiday wish lists, according to market researcher In-Stat. “Over all, consumer electronics continue to top holiday wish lists, which is good news for retailers and manufacturers. However, the downside is purchase intent has fallen from 2008. The 2009 consumer survey reveals that the percentage of respondents who plan to purchase a electronic device have declined within each market segment,” according to Stephanie Ethier, In-Stat Analyst. “In-Stat believes the economy is continuing to take a toll on consumer spending.”


Popular consumer electronics
For the fourth year in a row, In-Stat surveyed its proprietary Technology Adoption Panel about the different consumer electronic products they are considering for purchase this holiday season. The top consumer electronics products are…

• Notebooks
• Digital cameras
• Blu-ray players
• Desktop computers


In-Stat research : E-readers are hot!
While not in the top five desired consumer electronic categories among respondents, the e-reader market is one of the hottest market segments right now. Amazon is the leader in the market with its expanding Kindle line-up; and the company has notably picked up its holiday marketing and advertising. With a slew of new market entrants and new e-reader models, e-reader sales could outperform expectations. The most desired feature in future e-readers is wireless connectivity.
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