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Ilse Jurriƫn : November 7th 2009 - 12:30 CET

Nokia 1280


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NokiaNokia Life Tools, the service which gives consumers in small towns and rural areas the ability to get a range of livelihood and life-improvement services on their mobile phones, will launch in Indonesia in early December 2009. Nokia also announced five new affordable and easy-to-use mobile phones which will support Nokia Life Tools, and these cell phones will also be available globally. With affordability and ease of use as the cornerstones of solutions for emerging markets, the new Nokia 1280 supports Nokia Life Tools, and brings all the features that consumers around the world have come to expect.
Nokia 1280

Nokia 1280 mobile phone
Priced at EUR 20 (before taxes and subsidies), the Nokia 1280 supports FM radio, prepaid tracker, flashlight, anti-scratch cover and dust-resistant keymat, among other features. The long battery life, with up to 22 days of standby time, is vital for people in areas where access to electricity is limited. The Nokia 1280 mobile phone will start shipping before the end of 2009.

Nokia 1280 features a Agriculture service
Nokia Life Tools will be available across Indonesia from early December 2009, with the Agriculture service available for Java and Sumatra at the first stage, and Education and Entertainment services available nation-wide. Consumers will be able to subscribe to Agriculture, Education and Entertainment information and content. Nokia is collaborating with the Ministry of Agriculture (Departemen Pertanian Republik Indonesia), the Center of Meteorology, Climatology and Geophysics (BMKG), Synovate and other industry partners to bring valuable agriculture information, prices, news and tips directly to consumers. The Agriculture service will be available for commodities beginning with crops, livestock, horticulture and fisheries. Consumers will be able to subscribe to three of the most commonly grown commodities in their region. Also included in the Agriculture component are weather services, price services, and frequent agriculture news and tips.

Nokia 1280

Nokia 1280 includes a Education and Entertainment service
The Nokia Life Tools Education service features Learn English, General Knowledge and Test Preparation. Learn English has three levels of expertise with focus on English language fundamentals. General Knowledge will be primarily related to the province where one lives, as well as containing information at the national and international levels. Test Preparation will offer services at the Junior High School and Senior High School levels. The Nokia Life Tools Entertainment service features a range of mobile entertainment content, including news, music, comics, jokes, astrology, movie news and reviews. The content will be available to consumers via subscription and/or on-demand.

Nokia Life Tools service in Indonesia
"Following the successful launch of Nokia Life Tools in India, where people are getting the benefits of vital information sent directly to their mobile phones, we are pleased to bring this service to consumers in Indonesia," said Dieter May, Vice President, Emerging Markets, Nokia. "Inform, Involve, Empower - the vision of Nokia Life Tools - applies no matter where it's implemented. With the number of mobile devices that Nokia Life Tools supports, including the new Nokia 1280 mobile phone we are announcing, we are giving people the solution that suits them the most."

Nokia phones that include the Life Tools service
At launch, customers of Telkomsel, Indosat, XL and Hutch will be able to subscribe to Nokia Life Tools services. Nokia Life Tools will first be available on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic in Indonesia. Aside from the 11 handsets which will come pre-loaded with Nokia Life Tools, the service will become downloadable on more phones later.




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