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Mark Peters : November 3th 2009 - 11:40 CET

Pentax camera division merging with Samsung?


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PentaxPentax digital camera division merging with Samsung? : In the past, camera manufacturers like Fujifilm, Pentax, etc. dominated the international photo business. It was virtually unthinkable that electronic manufacturers could make the leap and claim a market share. However, the digital picture era changed all of this. Various camera brands experienced great difficulty in making the switch from analogue to digital, with Kodak being the biggest example. Pentax is also one of the manufacturers that seems unable to claim a significant market share. It is not the products that are to blame, the Pentax DSLR cameras are mostly welcomed warmly by the trade press. Is there a partnership coming up?
Pentax camera division

Pentax camera division takeover
The takeover by Hoya in 2007, led to believe for a short time that Pentax was actually back on track, however, the news soon appeared that Hoya was not really interested in the Pentax camera division. Followed by rumors about Samsung being the possible candidate to take over the Pentax camera division. Now, this is not completely unthinkable, while before the take-over by Hoya, Samsung was already trying to cooperate with Pentax for its 'own' digital SLR cameras.

Pentax camera

Pentax camera division to merge with Samsung?
The situation concerning Hoya and the interest in the Pentax camera division, seems unchanged. In recent years, every imaginable marketing strategy has been applied in order to get the Pentax camera division onto the right side of the scales. However, if not enough market share is conquered by the end of this period, it seems more than likely that Hoya will want to get rid of Pentax. Although perhaps cooperation with another manufacturer will be sought, before taking that final step (Samsung Camera Division?).




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