Ilse Jurriën : September 1st 2009 - 13:05 CET
Canon EOS 7D
Canon EOS 7D SLR camera : Canon unveils the EOS 7D digital SLR camera - a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual “DIGIC 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second - without the need for additional accessories. During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs. Impressive technologies are matched by excellent build-quality designed with the photographer in mind - to create a whole new photographic experience.|
Canon EOS 7D DSLR designed with the photographer in mind
Commenting on the creation of the EOS 7D, Mr. Shinbori, Deputy Group Executive of Photo Products Group & Senior General Manager of Camera Development Center, Canon Inc. said: “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.”
Canon EOS 7D features a new AF sensor
The Canon EOS 7D features a 19-point cross-type AF sensor, enabling photographers to achieve accurate shots and optimise composition options. This improved AF system offers a range of manual and automatic settings including Zone and Spot AF to track and capture subjects quickly and accurately. AF settings are highly customisable, allowing for rapid reaction to changes in the scene. Different AF points can be set for vertical or horizontal orientation, so photographers can automatically switch between landscape and portrait shots without touching a button.
Canon 7D equipped with new metering system
The Canon EOS 7D digital SLR camera also incorporates a new metering system. The Focus Colour Luminance metering system (iFCL) intelligently measures focus, colour and luminance, across 63 zones. Complementing the 19 AF points, the dual layer sensor is able to gather information from each distinct zone to obtain a more accurate and consistent exposure.
Intelligent viewfinder on the Canon EOS 7D
The Canon EOS 7D features an Intelligent Viewfinder that offers photographers 100 per cent frame coverage. With 1.0x magnification - a first for EOS - photographers see a large bright image that helps to fully immerse them within the shot. A transmissive LCD incorporated in the viewfinder allows photographers to choose between various overlay features - such as AF points, the spot metering circle and composition grid - providing a range of tools that help when framing a shot. The Canon 7D is also the first EOS to introduce a Dual-Axis Electronic Level - in the viewfinder and on the LCD - that indicates both pitch and roll angles. This feature is particularly useful when shooting landscapes to ensure a level horizon, or when used in conjunction with a Tilt and Shift lens to level the camera.
3" LCD screen on the Canon EOS 7D SLR
The new Canon EOS 7D camera features a new 3 inch Clear View II LCD screen with a solid structure screen, designed to combat glare by removing the air-gap between the LCD’s protective cover and the liquid crystal. This new LCD screen has a viewing angle of 160 degrees and is effective even in bright light. As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment.
Canon EOS 7D offers an integrated Speedlite Transmitter
The new Canon EOS 7D reflex camera is equipped with an Integrated Speedlite Transmitter. For the first time in an EOS, photographers can control external Speedlites with no additional accessories - ideal for those looking to experiment with creative lighting set-ups. The Canon 7D also features an extensively upgraded, built-in flash including manual control, and wider flash coverage to cover focal lengths as wide as 15mm.
Canon 7D lets the photographer customise his individual camera experience
The Canon EOS 7D has been conceived and designed with the photographer’s needs in mind. The look and feel of the camera has been aesthetically and ergonomically crafted to offer photographers the very best interaction. To this end, the photographer can design their own experience - camera operations are customisable, allowing the user to assign frequently used functions and settings to convenient controls. This enables photographers to save time when shooting critical moments, by changing settings quickly.
Canon EOS 7D SLR camera features
• 18 MP APS-C CMOS Sensor : Designed and manufactured by Canon, the sensor produces an outstanding image and offers fantastic performance at high and low conditions, thanks to a new photodiode and microlens construction.
• 8 fps image capture : Enabled by the Dual “DIGIC 4” processors and improved electrical system, photographers can capture images at 8fps, without the need for additional accessories.
• ISO Range : The EOS 7D enables photographers to capture subjects in their natural light. The ISO range (100 - 6,400) is expandable to 12,800.
• EOS Movie : With improved operation, making it easy to switch directly to movie mode, it is now even simpler to shoot Full HD video. Users can set exposure and frame rate - with options for 24 fps to create that cinematic feel.
• Dual “DIGIC 4” processors : By utilising Dual “DIGIC 4” processors, users of the EOS 7D never have to compromise between shooting speed, image quality and ISO performance.
• Impressive Design : Canon has listened to photographer feedback when designing the body, as well as the internal technologies. A magnesium alloy body offers environmental protection - the tough, lightweight construction is designed to defend against moisture, and dust - equivalent to the legendary EOS-1N.
Canon EOS 7D accessories
The camera is compatible with a wide range of accessories so it can easily be integrated with a photographer’s workflow. The Wireless File Transmitter (WFT-E5) allows extensive camera control via a web browser - allowing photographers to control the camera using a web-enabled mobile device. The Canon EOS 7D DSLR is compatible with all EF and EF-S lenses as well as Canon EX Speedlites. The Canon EOS 7D can also be used with Battery BG-E7, and remote controllers and switches such as the remote Controller RC-1/RC-5.