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Mark Peters : August 29th 2009 - 19:28 CET

Samsung Star


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SamsungSamsung Star S5230 : Samsung Electronics, a mobile phone provider, announced that sales of the Samsung Star, its hugely popular touch screen mobile phone, surpassed the 5 million mark this month. The Samsung Star (model number Samsung S5230), launched in May 2009, is the fastest cell phone in Samsung’s history to reach the milestone. Launched first in Europe, one million of the Samsung Star cell phones were sold in the first month and a half alone, after which the company expanded sales efforts to include markets in CIS, Southeast and Southwest Asia, East-Central Africa, China, and Central America. The Samsung Star mobile phone has become a best-seller.
Samsung Star

Samsung Star
More than 700,000 units of the Samsung Star handset were sold in May and more than 900,000 new Samsung Star handsets in June. Monthly sales in July and August were 1.6 million and 1.8 million, respectively. Based on the current trend, Samsung projects total cumulative sales to reach 10 million globally by November 2009. “We’re very pleased by this market success,” said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. “We see the demand for touch screen phones increasing and we will continue to offer consumers a diverse range of cell phones, supported by unique marketing campaigns.”

Affordable Samsung cell phone

Affordable Samsung cell phone
The Samsung Star was launched as an affordable mobile phone, appealing to young consumers with its slim, 11.9 mm body and 3-inch WQVGA touch screen. It also boasts high-tech features such as Samsung’s exclusive high-quality sound technology, DNSe, as well as a SmileShot-enabled camera and Bluetooth v2.1. The Star’s global success can be attributed in part to its sleek design, interactive and user-friendly UI, and its reasonable price point.

Samsung Star sales report
The Samsung Star phone has sold particularly well in Europe, where Samsung has sold more than 2.8 million units, topping sales lists in key markets such as France, the United Kingdom, the Netherlands, and Italy. To drive sales, Samsung also launched active marketing programs in emerging markets where the Samsung cell phone is being sold, tailoring its activities, such as experimental Mobile Live events and outdoor marketing, to specific trends in those countries.

Star

Samsung Star S5230
The Samsung Star mobile phone comes with the latest multimedia features in a slim and compact body that measures a mere 11.9 mm. Adopting a 3.0-inch WQVGA full-touch screen and Samsung’s TouchWiz User Interface with Mobile Widgets, the cell phone enables its users to access features easily and intuitively. Using “Photo Contact,” users can call a contact by simply touching an appointed picture.

Popular Samsung cell phone

Popular Samsung cell phone
The Samsung S5230 Star boasts a 3.2 mega-pixel camera and video recording supporting QVGA at 15fps. The Star by Samsung supports multi-format and DNSe for ease of use and enhanced sound quality. The popular Samsung cell phone also features music recognition using Shazam’s “Find Music” service. To allow users to store diverse multimedia content, the Samsung S5230 has 50MB of internal memory with an external memory slot for up to 8GB.

Samsung Star review

Samsung Star review availability
Samsung Star phone users can enjoy full Internet browsing, with an accelerometer sensor allowing the onscreen image to automatically adjust as you rotate the phone. For convenience, the Samsung cell phone also supports an onscreen QWERTY keyboard, “Smart Unlock” and handwriting features. As soon as we receive a Samsung Star test sample, we will publish a photo gallery with high resolution pictures, followed by an Samsung Star review.




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