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Mark Peters : August 27th 2009 - 14:30 CET

LG Arena becomes second best sold phone in GfK chart


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LGLG Arena phone has exceeded one million sales worldwide : LG Electronics announced that the LG Arena (LG-KM900) multimedia phone has exceeded one million sales worldwide. The LG Arena Smartphone reached the milestone in just five months after debuting at the Mobile World Congress 2009 in February, reinforcing its stature as a premium Smartphone. In accordance with predictions from experts in the market, the LG Arena Smartphone rapidly broke the one million sales barrier after its announcement in Barcelona. This figure was achieved in five months after the commercial launch in April and puts it ahead of the sales of the popular LG Viewty cell phone.
Best sold phone

Best sold phone in GfK chart
“We live in an age when mobile phones are tools for entertaining and staying connected to the world. The Lg Arena Smartphone was developed to draw on this trend and LG has reached the pinnacle in terms of functionality and user convenience, which has been reflected in consumer uptake,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications. “Considering the swift sales success of the LG Arena it is true that real innovation comes from customers, so we will keep going out of our way to gain their insights and reflect their needs in our products.”

Popular phone

Popular phone in Europe
The LG Arena is a premium mobile phone that packs a host of multimedia features and was launched to enormous demand. LG was deluged with pre-orders and requests for early release from various carriers and distributors in Europe. The Arena is currently being sold in 53 countries across the globe and is seeing intense popular and orders from new carriers in France, Portugal, Romania and other countries. LG sold almost five million LG Arena phones in Europe during the second quarter thanks to an enthusiastic response from consumers. This contributed to a 35% increase in sales compared to the same period in 2008 and provided a double-digit market share in major countries in Europe. LG is firmly securing a position as one of the top-three handset providers worldwide this year.

Arena

LG Arena multimedia features
The LG Arena has proven especially popular with media and sales staff in Germany and France. The LG Arena phone packs Dolby and DivX technologies to provide an outstanding audiovisual experience. Moreover, LG’s 3D S-Class UI, which was unveiled with the Arena, enables users to navigate and access content easier and faster than ever. These powerful LG Arena multimedia features and intuitive user interface are recognized as driving forces behind the success of the LG Arena Smartphone.

Arena LG

LG Arena becomes one of the most sold phones in GFK charts
The LG Arena Smartphone also remains prominent in customer preference in Hong Kong where consumers are generally receptive to new mobile products. According to Germany’s largest market research firm, GfK (Gesellschaft für Konsumforschung), LG Arena cell phone was the second highest-selling mobile product in July 2009. Beyond the collection of multimedia features and 3D interface, LG Arena’s wide range of colors and slim design has also attracted consumer attention. The Arena is now available in colors such as grey, baby pink, and aqua blue to offer users more choices in addition to the glossy metallic black and silver schemes available at launch.

LG Arena Black Edition

LG Arena Black edition
The black LG Arena made quite a splash, especially among male consumers in Russia, the Middle East, and Hong Kong. With its luxurious look and feel and an exterior that’s as at home in the boardroom as it is on the catwalk, the black LG Arena was a hit with style-conscious consumers. The LG Arena smartphone has not only proven popular with buyers, but has also gained awards from international experts. The LG multimedia phone picked up a Gold iF Design Communication Award in June for its intuitive and superior 3D S-Class user interface. In August, Arena was awarded the European Green Mobile Phone 2009-2010 by the European Imaging and Sound Association (EISA) for its sustainable components and packaging.




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