Mark Peters : June 5th 2009 - 12:50 CET
Sony-Ericsson Naite : Sony-Ericsson intros a Eco Friendly mobile phone, the Sony-Ericsson Naite. With the Naite Sony Ericsson shows its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The Sony Ericsson GreenHeart programme includes the Sony-Ericsson Naite cell phone plus the Sony-Ericsson EP300 GreenHeart charger, one of the first of its kind to be introduced to the market. The Sony-Ericsson GreenHeart concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart pioneer products will eventually roll out into the broader portfolio.|
Sony-Ericsson Naite Eco-phone
With the new Eco-friendly Sony-Ericsson Naite handset builds on Sony-Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process. The Sony-Ericsson Naite cell phone also includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car.
Sony Ericsson Naite Eco features
• CO² footprint of GreenHeart pioneer phones reduced by 15%.
• E-manual reduces paper usage by over 90%.
• Smaller packaging reduces transport emissions and paper usage.
• Minimum 50% recycled plastics used in the cell phone
Sony Ericsson Naite partly made of recycled plastics
The Sony-Ericsson Nate phone will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging. The Sony-Ericsson Naite mobile phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The new Sony Ericsson cell phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).
Sony-Ericsson Naite camera features
• 2 Megapixel digital camera
• 2.5x Digital Zoom
• Photo feeds / Photo fix
• Picture & Video blogging
• Video recording
Sony-Ericsson GreenHeart accessories
The Sony Ericsson Naite will come to market with a low-power charger, the EP300 GreenHeart charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the Sony Ericsson Naite is reduced by 15%. Sony-Ericsson will use the product innovations in its new GreenHeart portfolio to 'green' its full product portfolio going forward with the aim of setting a new benchmark in sustainability for the entire mobile phone industry. The Sony Ericsson GreenHeart handset will play a key role in Sony Ericsson’s newly invigorated product portfolio strategy.
Sony-Ericsson Naite accessories
• Sony-Ericsson Stereo HPM-77 Portable Handsfree
• Sony-Ericsson HBH-PV715 Bluetooth Headset
• Sony-Ericsson CLA-60 Cigarette Lighter Adapter
• Sony-Ericsson IDC-23 Design Collection
• Sony-Ericsson CCR-70 M2 USB Adapter
• Sony-Ericsson HBH-DS980 Stereo Bluetooth Headset
• Sony-Ericsson HCB-108 Bluetooth Car Handsfree
• Sony-Ericsson HCH-70 Universal Car Holder
• Sony-Ericsson ICE-40 Classic Case
• Sony-Ericsson IPC-40 Phone Case
Sony-Ericsson Naite GreenHeart phone
"Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers," said Dick Komiyama, President, Sony Ericsson. "Today we are announcing the next step in our sustainability strategy - the GreenHeart pioneer products - including the new Sony Ericsson Naite phone and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”
Sony-Ericsson Naite review info
As soon as we receive a Sony-Ericsson Naite test sample, we will publish a photo gallery with high resolution pictures, followed by an extended Sony-Ericsson Naite review.