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Nokia 2730 classic
Mark Peters : May 19th 2009 - 11:21 CET
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 Nokia 2730 classic mobile phone : Nokia brings a new classic mobile phone that opens the door to information and entertainment. The Nokia 2730 classic handset comes Internet-ready, and works with Nokia's range of emerging market services such as Nokia Life Tools & Ovi Mail. "The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "We've seen mobile technologies catalyze the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people's lives. Services like Nokia Life Tools and Ovi Mail, combined with the Nokia 2730 classic phone, brings solutions that can be the gateway to knowledge, without the need for a Personal Computer."
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Nokia 2730 affordable 3G handset
Competetively priced and equipped at 80 EUR, the Nokia 2730 classic is Nokia's most affordable 3G phone offering faster access to the internet and a richer browsing experience. With the steady spread of 3G data networks across the developing world, the Nokia 2730 classic budget 3G cell phone is ideal for staying connected with friends and family, and sharing one's life with others. The new Nokia 2730 classic cell phone is expected to start shipping in the third quarter of 2009.
Nokia 2730 classic services
Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Since the launch of the beta service in December 2008, around 90% of the accounts created on a Nokia phone. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia cell phone without ever having to use a Personal Computer.
Nokia classic 2730 for emerging markets
According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a Personal Computer. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and software applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."
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