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Mark Peters : May 19th 2009 - 11:20 CET

Nokia 2720 fold


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NokiaNokia 2720 fold budget mobile phone : Nokia brings emerging market Internet closer to reality with the announcement of a new mobile phone that opens the door to information, entertainment, family and friends. The Nokia 2720 fold cell phone comes Internet-ready, and works with Nokia's range of emerging market services such as Nokia Life Tools and Ovi Mail, creating solutions that help people get ahead. "The power of the internet is undeniable," says Alex Lambeek, Vice President at Nokia. "Services like Nokia Life Tools and Ovi Mail, combined with the Nokia 2720 fold mobile phone we're launching today, brings powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a Personal Computer."
Nokia 2720 fold

Nokia 2720 fold
The Nokia 2720 fold is a compact fold phone with an exciting mirror-effect design, which helps people stay organized with easy access to email, calendar, Internet connectivity and file sharing applications. E-mail can be activated by completing a simple three step set-up process, and in select markets will be offered with Nokia Life Tools. The Nokia 2720 fold handset is expected to begin shipping in the third quarter of 2009 for an estimated retail price of 55 Euros before subsidies and taxes.

Nokia fold 2720

Nokia fold 2720 for emerging markets
According to extensive Nokia consumer research, nearly half of emerging market customers state that they would rather connect to the Internet over a mobile phone than a Personal Computer. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Lambeek continues, "Whilst many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities."

Nokia 2720

Nokia 2720 supports Nokia Life Tools service
Nokia Life Tools is a service that enables people to make better informed decisions, find timely and relevant information, access learning opportunities and enjoy entertainment regardless of time or place. In a pilot study in India, results showed that the services had high appeal for livelihood and life improvement services. Another service aimed at the developing world is Ovi Mail, which has the potential to be the first digital identity for many people in emerging markets. Unlike most other email services, an Ovi Mail account can be created and used directly on a Nokia cell phone without ever having to use a Personal Computer.

2720
Nokia 2720 budget cell phone




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