Ilse Jurriën : May 18th 2009 - 06:00 CET
Sony Alpha A380 SLR camera : Incredible images are now within everyone’s reach, even if you’ve never picked up a digital SLR before. Sony expands the Alpha family with the A380. The Sony Alpha 380 has been styled for comfortable handling. Control layout on the Sony Alpha A380 has been revised with fewer buttons, so even first-time DSLR users don't need to feel intimidated by the creative options on offer. Confused by photo jargon? Help is at hand with a friendly new interface on the camera’s clear, bright 2.7-inch LCD screen. Choose from any of six Scene Selection modes that adjust settings to suit any subject. The on-screen Help Guide explains your selection, complete with a sample image to demonstrate the results you’ll achieve. |
Sony A380 digital SLR camera
It can also be tricky understanding the relationship between shutter speed and aperture. The unique new graphical display on the Sony A380 shows clearly how your chosen exposure settings will affect the final picture. Despite the friendly styling and compact size of the Sony Alpha 380, the new SLR camera doesn´t compromise on the picture quality, responsive shooting and advanced creative options prized by DSLR enthusiasts.
Sony Alpha 380 features a 2.7 Tilt LCD screen
The Sony A380 features Quick AF Live View for responsive ‘freestyle’ shooting that keeps pace with what’s happening around you. This unique Sony system combines the benefits of live image preview with speedy and accurate autofocus, even with moving subjects. Now even brighter for a clear view when you’re framing shots in daylight, the 2.7-inch LCD screen tilts up or down over an extended angle range, increasing options for comfortable shooting in any position.
Sony A380 boosts a BIONZ image processor
Imaging quality is superb, thanks to the APS-C sized CCD sensor working in harmony with the BIONZ image processing engine found on other Alpha cameras. You’ll enjoy flawless, detail-packed pictures with low noise, even when you’re shooting handheld. The powerful BIONZ processor is also key to the new cameras’ speedy responses, allowing continuous shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer drive mode on the Sony Alpha A380 grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.
Sony A380 supports Alpha lenses
Like every other Sony Alpha camera, the Sony A380 features SteadyShot INSIDE for clearer pictures when you’re shooting handheld. Sony’s in-body image stabilisation corrects for camera shake whenever you don’t have a tripod handy. Best of all, the Sony Alpha 380 works with the complete family of Alpha interchangeable lenses - so there’s no need to invest in bulky, image-stabilised optics.
Sony A380 equipped with D-Range Optimiser
For even better looking pictures, a newly-enhanced D-Range Optimiser intelligently adjusts exposure values in scenes containing very bright image areas and deep contrasting shadows. You’ll see the difference with beautifully-exposed results, even in tricky against-the-light shooting situations.
Sony Alpha A380 supports HD Ready TV
The Sony A380 connects to any HD Ready TV for a detail-packed big-screen view of your photos. PhotoTV HD support ensures even better-looking still image reproduction on compatible BRAVIA models. In an Alpha first, BRAVIA Sync compatibility now allows control of slideshow and other camera playback functions in comfort using your TV remote. Alternatively, slip out the camera’s optional Memory Stick to share and enjoy your images with a growing range of other HD viewing possibilities - from Vaio and PlayStation3 to digital photo frames and photo printers by Sony. For maximum convenience, the Sony α380 accepts Memory Stick PRO Duo and Memory Stick PRO-HG Duo media as well as SD / SDHC format memory cards.
Sony Alpha SLR accessories
There’s a growing range of beautifully designed Alpha system accessories to help you get more from your DSLR camera. These include a choice of affordable, compact new lenses, including two telephoto zooms plus macro and portrait models. They’re joined by the HVL-F20AM, a slim and light external flash that supplements your Alpha camera’s built-in pop-up flash.
Sony A380 DSLR camera
• 14.2 megapixels and 2.7-inch tilt LCD
• Compact, stylish body for light, comfortable handling
• Quick AF Live View with tilt LCD for freestyle shooting with fast, accurate autofocus
• On-screen Help Guide and Graphic Display simplifies operation
• SteadyShot INSIDE image stabilisation for crisper handheld shots with any A lens
• HDMI output and BRAVIA Sync for easy connection with BRAVIA TV
Sony Alpha DSLR-A380 review
As soon as we receive a Sony A380 test sample, we will publish a picture gallery with high resolution photos, followed by an extended Sony Alpha 380 review.