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Panasonic Home Appliance Lifestyle Research Centre
Mark Peters : March 28th 2009 - 21:38 CET
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PanasonicPanasonic Home Appliance Lifestyle Research Centre in Europe : Panasonic Europe announced it will set up Panasonic HA (Home Appliance) Lifestyle Research Centre Europe in April 2009 within its European subsidiary, Panasonic Europe, in Wiesbaden, Germany as a division of the company. The new Research Centre will focus on increasing appeal of Panasonic white goods in the European market by carrying out two key activities: 1) Verifying and proposing product concepts and functions developed according to its research on European lifestyles and 2) Accurately assessing social and ecological trends in Europe to reflect them on its product strategies.

Home Appliance Lifestyle Centre
The Centre starts with conducting research and analysis of each European market. Besides lifestyles and living conditions, they will include actual status of usage and installation of white goods, mainly refrigerators and washing machines, as well as changes in consumer trends and living infrastructure. Based on the results, the Panasonic Research Centre will make and verify hypotheses and propose concepts and specifications of white goods for each market. By doing so, the Centre will assist in developing Panasonic products in Europe for European consumers. It will also cooperate with major research institutes in Europe to fulfill its goals.

Panasonic Research Centre

Panasonic Research Center
The Panasonic Group has been offering such white goods as air-conditioners, microwave ovens and vacuum cleaners in Europe. Starting in spring 2009, refrigerators and washing machines will be added to its white goods product line-up in the region. Closely working with the Research Centre, Panasonic will further build up its white goods business by designing and delivering products that satisfy the needs and tastes of European markets.




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