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Mark Peters : March 16th 2009 - 22:22 CET

Camera phone image quality initiative

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i3aCamera phone image quality initiative : The International Imaging Industry Association (I3A) announced that its ground-breaking Camera Phone Image Quality (CPIQ) Initiative is now open to new participants. The announcement was made at the PMA 2009 show in Las Vegas last week. With CPIQ Phase 2 coming to a successful conclusion, additional interested companies are now invited to come on board during this Open Enrollment period, to influence the critical final phase of the project. Additionally, media and analyst representatives are sought for a CPIQ Media Advisory Board, who will advise the group on the development of a consumer-friendly image quality rating system.
Image quality for Camera phones
The overall goal of I3A’s CPIQ Initiative is to improve overall image quality in order to enhance the use and enjoyment of camera phones by consumers. CPIQ will accomplish this goal by providing a systematic approach for camera phone image quality testing and comparison methods to enable carriers, manufacturers and consumers to evaluate and choose the right camera phones for their imaging needs. The Initiative also seeks to promote growth of the camera phone imaging eco-system and to encourage consumers to take, share, print and enjoy images captured by their camera phones. The group’s ultimate objective is to produce a complete set of standardized image quality testing metrics and methodologies, enabling a consumer-oriented image quality rating system.

Camera phone image quality

Camera phone image quality participants
• Advanced Micro Devices (AMD)
• Aptina Imaging
• OmniVision Technologies
• CDM Optics
• Palm
• DxO Labs
• Philips Lumileds Lighting Company
• Eastman Kodak Company
• Sensata Technologies
• Foveon
• Sony Ericsson Mobile Communications
• Freescale Semiconductor
• Sprint
• Fujifilm Corporation
• STMicroelectronics
• Hewlett-Packard
• Texas Instruments
• Image Engineering
• Tessera (formerly FotoNation)
• Micron Imaging
• Verizon Wireless
• Motorola
• Vista Point Technologies
• Nethra Imaging
• Zoran Corporation
• Nokia Corporation

Consumer image-quality rating system
Building on the accomplishments of Phases 1 and 2, the specific work of Phase 3 will be to develop a refined set of test metric procedures and processes, and to establish an approach and means for translating and distilling the essential set of metrics into a consumer-oriented image-quality rating system for camera phones. A logo certification program will be designed for later implementation. Those who are part of camera phone image quality Phase 3 will define the industry's first consumer image-quality rating system and will enjoy the marketplace advantage of being early adopters. Other benefits include recognition for being active on the cutting edge of the industry, and for contributing to bring these sweeping benefits to consumers.

Dedicated efforts and scientific expertise
"As we throw open the doors to camera phone image quality Phase 3, I want to recognize that our success to date has been made possible through the dedicated efforts and scientific expertise of many individuals, and I thank all of their companies for sponsoring this Initiative," said Lisa Walker, I3A President. "I encourage all of you in the imaging eco-system - large and small companies, in countries around the world - to join CPIQ and be part of this bold endeavor to address the camera phone image quality issue."

Camera phone photos

Measuring quality of camera phone photos
Phase 2's goals were to define a pilot set of specific objective and subjective test methods for measuring camera phone image quality attributes, and to provide specific tools and validated test methods to facilitate standards-based communication and comparisons among carriers, handset manufacturers and component vendors regarding imaging performance. Phase 2 deliverables are being prepared for publication this spring; their availability will be publicly announced.

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