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Pentax digital cameras at PMA
Dennis Hissink : March 10th 2009 - 01:32 CET
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PentaxPentax digital cameras at PMA 2009 : Pentax also attended PMA 2009, but the booth didn’t leave much to the imagination. The compact, completely white booth looked more similar to a sales booth than one for demonstrating and showcasing products. Naturally, the digital SLR cameras of Pentax were showcased as well as a new 15mm f/4 lens, although there was hardly any news, if even any at all, about DSLR cameras. Obviously, Pentax did not consider the PMA to be the right time to make an announcement. If you have doubts about a Pentax announcement coming up, be patient... for one or two months. By that time, we will reopen the Pentax book to add a new chapter...

New Pentax digital cameras

New Pentax digital cameras
During the weeks before the PMA started, a list of brands that were going to attend the Sneak Peak got unveiled. The Sneak Peak is usually held the day before the PMA kicks off, to give reporters the opportunity to view products beforehand and to arrange meetings with attending exhibitors. On this list, it said that Pentax would reveal a Hybrid digital camera, which is supposed to be a camera that sits in between a compact and a DSLR. After Samsung's revelation of the NX concept, guesswork never stopped and the Pentax hybrid digital camera was supposed to make its grand entrance.

Pentax megazoom digital camera

Pentax megazoom digital camera
Therefore, it was rather disappointing to find out that this so-called hybrid camera is just a simple Megazoom camera. This is a camera that has long been in the market, and has been delivered for years now by competitors. It can't be called revolutionary by any means. The big news about this hybrid camera faded out in no-time, while the question remained if it was really necessary to announce the introduction this way. The consumer obviously had a different view and different expectations of Pentax, which do not comply with reality. 2009 is a very difficult year and all nerves have to be strained in order to try and survive. Perhaps certain introductions found on the roadmap will have to be postponed, and risks should not be taken at the moment.

Pentax Optio X70 digital camera

Pentax Optio X70 digital camera
The new compact camera line was showcased in a glass showcase, and could actually be touched and held upon request. The Pentax Optio cameras do not really stand out and seem to be a replacement of the current line rather than an actual renewal. That said, there are some new features integrated, although this does not mean genuine new developments are carried out. Pentax have now added a Megazoom camera to its assortment for the very first time: the Pentax X70. Better late than never.

Pentax Digital

Pentax digital medium format camera
Something else that seems to confuse Pentax is the story about the digital medium format camera. For years, we have seen the concept showcased behind glass, and every single time the introduction date got postponed with the excuse that the camera was still being developed. At one point, a name was even given to the concept: the Pentax 645 Digital, and it seemed close to actually turning into an end-product. However, the situation changed, and Pentax seemed to have given up on it. At the PMA 2009, no Digital Media format camera of Pentax was in sight.

Pentax Digital Photography

Pentax 645 medium format camera
However, it seems that the Pentax 645 Digital did not completely come to an untimely end. According to the English magazine Amateur Photographer, Pentax will take the Pentax 645 Digital along to the upcoming Photo Imaging Expo in Japan at the end of this month. Perhaps there will be an actual introduction then. The Japanese market could hold great potential for Pentax to introduce a system like this. I doubt it, to be honest, but I can imagine the concept having been so far developed that Pentax wants to earn back costs. And perhaps, Japan is the perfect controllable market to bring out the medium format on cost-covering conditions. To be continued...

PMA 2010 Anaheim

New Pentax cameras
Pentax medium format camera
Pentax X70
Pentax Optio E70L
Pentax Optio P70
Pentax Optio E70

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