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New Samsung cameras at PMA
Dennis Hissink : March 9th 2009 - 02:04 CET
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SamsungNew Samsung digital cameras at PMA 2009 : Samsung promised to come with big news before the start of the PMA, and indeed, with the announcement of the Samsung NX camera, Samsung is likely to become the highlight of the event. This information reached me under NDA before I left for the PMA, and Samsung was first on my list to contact during the PMA show. It was therefore rather disappointing when I finally reached the Samsung booth only to find out I had better things to do then waste my time on a new Samsung camera of which nothing was known yet at all. Showcased behind glass, in different colors and lenses, all we could do was watch something called the Samsung NX from a distance.

Samsung NX Hybrid camera concept

Samsung NX hybrid camera concept
The way Samsung handles the presentation of this new concept is highly questionable. You'd think they might benefit from a viewpoint of the media about this new concept. But no, time and again I see disappointed reporters leave the Samsung booth straight away, to head for the next brand. Soon, the word 'Bubble' spreads, or in other words: everything is still way up in the air. Naturally, Samsung will have to come up with a Samsung NX model sooner or later, but the presentation at the PMA was not good at all.

New Samsung camera

New digital camera models
More questions than answers are what are left, however; I'm done here and I wish Samsung the best of luck. The rest of the Samsung compact camera series was introduced during the CES in January and in the time prior to the start of the PMA Show, both held in Las Vegas. Also here, I have to say that if you take a good look from a worldwide helicopter view at the Samsung introductions; it's a jumble, a disarray of models. One country introduces camera model A in week 1, after which the next country introduces camera model B and next, it turns out that these models are exactly the same Samsung cameras. There seems hardly any uniformity in the communication of Samsung, if any at all. I often get the feeling that the one hand does not know what's in the other. Perhaps the launch of the recently founded Samsung Camera Division will lead to more clarity and transparency.

New Samsung camcorder

New Samsung camcorder
In addition to digital cameras, Samsung also shows that camcorders seem to become a gradually more important part of their portfolio. We witnessed the world's first camcorder with SSD as storage medium being demonstrated by Samsung. This is a very interesting development, however, also a very pricy alternative for Flash memory at this moment.

Samsung digital cameras show

New Samsung digital cameras
Samsung NX camera
Samsung NX
Samsung NX hybrid camera
Samsung TL320
Samsung HZ15W
Samsung HZ10W
Samsung IT100
Samsung TL100
Samsung PL65
Samsung PL50
Samsung ES15
Samsung ES10
Samsung SL420
Samsung SL102

Samsung compact digital camera

PMA 2009 Booths - Digital Camera Manufacturers
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Samsung Megazoom digital camera
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