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Ilse Jurriën : March 3th 2009 - 23:00 CET

Kodak Single Use Camera


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KodakKodak Single Use Camera : Businesses and organisations from virtually any industry can now add a unique dimension to their brand by creating their own KODAK Custom Single Use Camera adorned with customised artwork such as a company logo, event image, or a sales convention theme. While KODAK Cameras have always been used to create memories via the images they capture, the camera now becomes part of the memory with this new service. Kodak’s custom cameras have already been very well received by businesses and organisations such as NASCAR, Disney, the U.K.’s Natural History Museum and the Rochester Rhinos soccer team who all tested the concept last year.
Kodak Single-Use camera

Kodak Single Use Camera
“Kodak has been very successful in offering consumers a range of Single Use Cameras designed to fit certain occasions as with our Wedding version and outdoor applications as with our Sport Camera,” said Beth Ingram, Product Sales Manager, for the Consumer Digital Imaging Group (CDG) and the Film and Photofinishing Systems Group (FPG), UK & Ireland, Eastman Kodak Company. “We’re excited about this new service, because it offers companies of any type the ability to create a unique extension of their brand for virtually any purpose or event. Conventions at hotels, sales conferences or an awards ceremony – these are all occasions where a customised camera would be a welcome addition providing a great branding/messaging opportunity. Want a camera with your company’s headquarters on the face to give to employees and prospective clients? We can do that. Want to offer fans of your city’s sports team a specially designed camera with an image of their favourite player on it? We can do that too.”

Kodak Single-Use camera

Kodak Custom Camera
“Kodak’s Custom Cameras enable Disneyland Resort Paris to directly link the product to the visit experience, to offer greater choice so as to appeal to a wider target audience and to create impactful product display in-store. The combined effect strengthens our Resort’s overall marketing message as well as our partnership with the Kodak brand,” said Greg Somerville, Merchandise Manager for Disneyland Resort Paris.

Kodak Single Use Camera
“The customised Single Use Cameras that Kodak created for the Rhinos were a huge hit with the fans! We were able to pay tribute to past players and feature a new era of Rhinos soccer through images on the cameras,” said Christine Ward, Director of Sales, Rochester Rhinos. “Our fans enjoyed taking pictures at games and left the stadium with a great keepsake! The Single Use Cameras are a great idea for any business!”




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