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Mark Peters : February 9th 2009 - 20:20 CET

Samsung Tocco Ultra Edition


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SamsungSamsung Tocco Ultra Edition Handset : The world’s first full touch phone with slide-out 3x4 keypad! Samsung Electronics, unveiled its flagship handset for 2009, the Samsung Tocco Ultra Edition. Following on from Samsung’s successes in 2008, which saw the Mobile division take the number 1 spot in United Kingdom mobile phone sales, the Samsung Tocco Ultra Edition phone is set to engage new audiences and reinforce Samsung’s leadership in the Touch, Style and Slide categories. The Samsung Tocco Ultra Edition builds on the great success and momentum created by Tocco; the UK’s best selling contract mobile phone in the second half of 2008.
Samsung Tocco Ultra Edition

Samsung Tocco Ultra Edition
The Samsung Tocco Ultra Edition is the world’s first handset to combine an easy to use, visually stunning, full touch screen with the everyday familiarity and convenience of a 3x4 keypad to deliver a new user experience that fits with the way people want to use their mobile phone. The Tocco Ultra Edition draws on Samsung’s long heritage as a leading creator of slider phones, and is the latest device in The Ultra Edition range which was introduced in 2006. The device also incorporates the company’s recent developments and successes in the touch screen market with devices such as its predecessor, the Samsung Tocco, Samsung Omnia and Samsung Pixon.

Samsung AMOLED phone display
The full-touch and slide keypad is complemented by a vivid 2.8”, Active Matrix Organic Light Emitting Diode (AMOLED) full touch screen, which offers astonishingly bright, clear and brilliant colours, housed in an ultra-slim 12.7mm body. Enhanced Haptic touch technology creates an outstanding user experience on screen, and the enhanced AMOLED display means that you can watch movies and view photos with better contrast, higher definition and deeper blacks.

Samsung Tocco Ultra

Tocco Samsung Ultra Edition
Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland said: “The introduction of the stunning Samsung Tocco Ultra Edition gives us the opportunity to build on the popularity and huge success that Samsung and our customers enjoyed with Tocco. After the monumental achievements in 2008 we’re looking forward to the Tocco Ultra Edition driving our business forward and showcasing our leading credentials for style and innovation.”

Samsung Tocco Ultra features
Samsung Tocco Ultra Edition combines the best full-touch user experience and universal 3x4 keypad. Consumers will enjoy the ability to control the mobile easily and intuitively - flicking through photos, navigating through maps and surfing the web have never been easier and more interactive thanks to the upgraded TouchWiz user interface. Mobile widgets can be dragged and placed on the screen for one-click access to favourite applications, or the slide-out tactile 3x4 keypad offers a tangible alternative behind the touch screen, creating endless customisation opportunities to make your phone your own.

Tocco Ultra Edition

Samsung full-touch mobile phones
Samsung has long been regarded as the most stylish mobile phone manufacturer. As the latest flagship edition to The Samsung Ultra Edition (Samsung’s leading style brand), Tocco Ultra Edition is an elegant full-touch mobile, boasting revolutionary touch screen technology, sophisticated design and packed with multimedia features. Centre stage is the 2.8” AMOLED full touch screen, which offers astonishingly bright and vivid colours. With a brushed metal frame for durability and an anti-smudge screen, users can keep their phone in great condition.

8 Megapixel Samsung camera phone
As you would expect from Samsung, the Tocco Ultra Edition is alive with technology. Its embedded 8 megapixel camera with dual power LED flash and smile shot mode means you can capture quality photographs on your phone. In addition to the industry-leading mobile phone camera, Tocco Ultra Edition offers GPS navigation, providing detailed maps to take users from door to door.

Samsung Tocco

Geo-tagging with your Samsung Tocco phone
Geo-tagging via the GPS chip allows you to tag photos with geographic information, making them easier to use on social networking and photo sites. The high quality 30fps@VGA video recording captures action smoothly, while the music player means that you can listen to sounds as slick as your phone. Samsung Tocco Ultra Edition is also powered with HSDPA 7.2 Mbps, offering high speed internet access.

Mobile World Congress 2009
The new Samsung mobile phone is set to receive a flagship marketing campaign encompassing a £5 million spend across Out Of Home, Press and Online advertising, Experiential activity and PR, along with a strong focus on channel specific activity. The debut of the Samsung Tocco Ultra Edition handset comes ahead of Mobile World Congress in Barcelona, where the handset will feature heavily. The device is set to launch in UK stores in March.

Ultra Edition Samsung Tocco
Samsung Tocco Ultra Edition




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